Arnold KLP's powerful 'Days' campaign struck a chord with The Drum's Creative Department readers, securing this week's Ad of the Week.
Time plays an important role in the ad, which features real women who have been diagnosed with the illness. It draws on the insight that many of those living with breast cancer break their journey down into days; whether it be the number of days since their diagnosis, or the days between their test results and surgery.
Running across TV, digital and out-of-home, the initiative communicates that the charity is there for patients since day one, delivering support from nurses, healthcare professionals and women who have faced breast cancer and are now helping others.
Agency: Arnold KLP
Agency website: http://www.arnoldklp.com
Creative Director: Andrew Watkinson, Jon Moore
Account Management: Gillian Arthur, Joanna Lawlor, Stephanie Taylor
Media Agency: Adgenda
Production Company: Rock Hound