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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ad of the week: Breast Cancer Care - Days

Arnold KLP's powerful 'Days' campaign struck a chord with The Drum's Creative Department readers, securing this week's Ad of the Week.

Time plays an important role in the ad, which features real women who have been diagnosed with the illness. It draws on the insight that many of those living with breast cancer break their journey down into days; whether it be the number of days since their diagnosis, or the days between their test results and surgery.

Running across TV, digital and out-of-home, the initiative communicates that the charity is there for patients since day one, delivering support from nurses, healthcare professionals and women who have faced breast cancer and are now helping others.

Credits:

Agency: Arnold KLP

Agency website: http://www.arnoldklp.com

Creative Director: Andrew Watkinson, Jon Moore

Account Management: Gillian Arthur, Joanna Lawlor, Stephanie Taylor

Media Agency: Adgenda

Production Company: Rock Hound

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