Totaljobs appoints Brainlabs to manage paid search
Online recruiter Totaljobs has appointed Brainlabs to manage its paid search advertising across the UK.
A spokesperson for Totaljobs said: “We selected Brainlabs to deliver our PPC strategy because we saw in them the ability to help us conquer some of our biggest traffic challenges. The Brainlabs team demonstrated to us a combination of analytical and mathematical skills which have already led to some innovative ideas and approaches."
Liam Milner, account director at Brainlabs, believes that the proliferation of data, the number of acquisition channels, the rise of mobile and the sustained investment in platforms such as AdWords means that companies now require a particular and specialist set of skills to compete in their respective industries.
Milner, who is managing the Totaljobs account, said: "It's very exciting to be working with Totaljobs, another client with a strategy that’s sure to demand the best of our team."
Brainlabs is a mathematical media buying agency based in King's Cross, appointing the most capable graduates from Oxford and Cambridge to define the future of paid search.
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Brainlabs was founded in 2012 by former Googler Daniel Gilbert. After training some of the UK's top agencies, he realised they weren't very good. They lacked the...
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