EasyJet has marked its 20th anniversary with a comprehensive new ad campaign recounting the airline’s history and encouraging customers to tell share their travel stories.
The £10m campaign will launch on 18 September across Europe and will comprise of TV, Outdoor, Digital, Press, OOH, Cinema and Social.
Using the tagline ‘how 20 years has flown’ the campaign will re-run the first easyJet TV ad from 1995 which advertised flights as “costing the same as a pair of jeans”. The old ad will appear on social where the airline is also encouraging customers to use the hashtag #TimeFlies to share holiday photos which will be used to form a mosaic on one of its planes.
The TV ad will debut in the UK during the opening Rugby World Cup game where England will take on Fiji. It was directed by Mark Zibert and uses a ferris wheel to demonstrate the passing of time while telling the story of a couple who meet and fell in love on an easyJet flight.
EasyJet’s Group Commercial Director, Peter Duffy, said the company wanted to show how it has “grown and evolved” and its contribution to helping to “completely revolutionise air travel”. Duffy added that easyJet was “excited” to have a campaign which was generated in a large part by the customers.
EasyJet have also said that it will engage with customers across its social platforms by producing some ‘top twenty’ user generated lists.