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BBC looks for US revenue boost with Netflix-style subscription service launch

The BBC is looking to launch an online subscription service in the US in a revenue drive that will grant US audiences access to a restricted content on demand.

Tony Hall, BBC director general, announced the service at an industry event in Cambridge without naming which shows would be readily available.

It is unclear how the content library will appear on the platform. However, top BBC IPs such as Doctor Who and Top Gear are already sub-licensed to BBC America.

Hall said: “We’re launching a new OTT video service in America offering BBC fans programmes they wouldn’t otherwise get, showcasing British actors, our programme-makers and celebrating our culture.”

The US push will help the broadcaster innovate its business model internationally as its funding comes under risk in the UK.

In July, when the government announced the BBC’s funding was to be slashed, 29 high-profile individuals from the arts and entertainment industry urged PM David Cameron to U-turn as part of the #BacktheBBC social media campaign.

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