Frito-Lay’s Doritos has partnered with LGBT nonprofit It Gets Better Project to create cool-ranch flavored, rainbow-colored chips.
The limited-edition Doritos Rainbow chips are only available to those who donate $10 or more to the It Gets Better Project, which was founded five years ago and supports LGBT youth worldwide through resources and guidance.
100 per cent of proceeds will go towards the nonprofit, and consumers who donate are encouraged to share messages of hope on social media using the hashtag ‘#BoldandBetter.’
Doritos is also sponsoring Dallas Pride parade this Sunday, where parade-goers can pledge their support for the It Gets Better Project and receive a bag of the rainbow chips.
As of now, the chips are only available in the US.