The Drum Dmexco Highlights: Kate Burns, general manager Europe, Buzzfeed
At Europe’s biggest digital marketing conference Dmexco, The Drum is catching up with thought leaders from across the industry to discover the biggest issues facing brands, agencies and publishers today.
Industry veteran Kate Burns, now at the helm of Buzzfeed in Europe, discussed what the company’s recent deal with WPP means for advertisers, its increasing focus on serious journalism, and what the future holds for content marketing.
With ad blocking never far from anyone’s lips at the show, Burns also pointed to native advertising as its ‘natural answer’.