The Drum Dmexco Highlights: Adblock Plus head of operations Ben Williams

At Europe’s biggest digital marketing conference Dmexco, The Drum is catching up with thought leaders from across the industry to discover the biggest issues facing brands, agencies and publishers today.

Ben Williams of AdBlocker Plus, the world’s biggest ad blocking company, is emphatic that the company’s acceptable ads service, which allows brands to pay to bypass the block, is not an extortion racket.

At a Dmexco where ad blocking is one of the biggest topics of conversation, Williams discussed how the service actually works and why the consumer remains in charge.

In the week Apple announced the widely anticipated, and feared, ad blocking feature in iOS 9, Williams discussed the impact for publishers and brands, describing 2015 as ‘the year ad blocking broke through’.

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