Shoe brand Crocs has promoted its vice president of global marketing Terence Reilly to chief marketing officer, a role that has been empty since its former CMO Andy Sackmann left in July of 2014.
In this role, Reilly will continue to lead the company’s global marketing team from its Colorado headquarters while providing direction and support to its regional and country marketing teams around the world. He will also continue to oversee Crocs’ brand, advertising, consumer and social media campaigns.
Reilly joined Crocs as senior director of America’s marketing in 2013 and oversaw the launch of its largest marketing campaign to date ‘Find Your Fun,’ which rolled out globally earlier this year.
Gregg Ribatt, chief executive officer of Crocs, said: "As we look ahead to growing our presence in key markets in 2016 and beyond, we are excited to have Terence as our CMO, leading our efforts to tell the Crocs story creatively and share our vision for the company."
Before joining Crocs two years ago, Reilly served as vice president of marketing at Famous Footwear.