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BT names Dan Ramsay as consumer marketing director

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By John Glenday, Reporter

September 17, 2015 | 1 min read

BT has promoted Dan Ramsay, its customer acquisition director, as its consumer marketing directors with immediate effect, a role which will see him oversee the telecommunication provider’s consumer marketing and advertising strategy.

In his previous role Ramsay was responsible for implementing BT Consumer’s new advertising format ‘Behind the Scenes’, a parody of the advertising process that includes celebrities and BT clients.

Pete Oliver, BT Consumer commercial marketing and digital managing director, commented: “Dan is a key member of the consumer marketing team and has played an instrumental role in a number of recent marketing campaigns. I am delighted with this appointment which supports BT’s strategy to develop and nurture talent within the business.”

Ramsay himself added: “It is a really exciting time to be leading marketing activities for BT Consumer. I am looking forward to showcasing the breadth of BT’s broadband, TV and Sport consumer offerings through a range of entertaining and informative campaigns.”

Ramsay sits on the council of the Incorporated Society of British Advertisers.

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