US Ad of the Week: BECU ‘Bow Wow Down to Washington’

During college football season, it’s not easy for advertisers to grab the attention of students and alumni who are preoccupied with tailgating, drinking and rooting for their favorite team. So how do you try to sell them something as boring as a credit card?

Bring in a dog choir. That’s what DNA Seattle did to help credit union BECU advertise its new University of Washington (UW) Visa credit card.

Voted by US Creative Department readers as Ad of the Week, the video features a number of dogs as they bark the college’s fight song – which is fitting since its mascot is a husky.

Aside from the video, the campaign also includes out-of-home, banner, digital and radio elements. Fans are encouraged to share photos of their dogs on BECU’s Facebook page and on Twitter and Instagram.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.


ECD: Dan Gross

CD: Kammie McArthur

Art Director: David Matlock

Copywriter: Chris Riley

Producer: Molly Woodruff

Director: Craig Hoit

DP: Tony Ober

Editor: Kelly Vanderlinda

Sound: John Buroker

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