The Drum Dmexco Highlights: Yaron Galai, CEO and founder of content recommendation platform Outbrain
At Europe’s biggest digital marketing conference Dmexco, The Drum is catching up with thought leaders from across the industry to discover the biggest issues facing brands, agencies and publishers today.
In the first of series of video interviews live from the floor of Dmexco, Yaron Galai, chief executive and founder of content recommendation platform Outbrain discusses the biggest issues facing the content marketing industry.
Effective regulation of the content marketing industry and native advertising is crucial to ensure transparency and build consumer trust, according to Galai, who also highlighted ad blocking as one of the most pressing issues for both consumers and publishers.