Clear Channel's Storm to offer up its iconic One Piccadilly screen for Do It Day
Clear Channel brand Storm's One Piccadilly Circus screen will promote the creative ideas for change that will take place on Do It Day
As The Drum’s two-day campaign to change the world draws closer, preparations are being finalised as brands and creative come together to develop life transforming solutions to problems throughout the world.
The inaugural event will be split into two parts - Plan It Day and Do It Day - and represents an ambitious progression in The Drum’s aim to show media and marketing can be a force for good.
With the backing of Clear Channel, the project will have a huge platform from which to promote the creative ideas for change that will be carried out on Do It Day.
Clear Channel has offered up its premium brand Storm’s iconic One Piccadilly screen in Piccadilly Circus to show the dynamic and real-time content being carried out on Do It Day
Clear Channel UK’s chief marketing officer, Sarah Speake, said the media company was “thrilled” to be taking part. She said: “We love the ambition of the project and it’s really exciting to be shouting loudly about the many, many ways marketing can be a force for good.
“We’re also really proud to be flying the flag for out of home. We know there will be some wonderfully innovative campaigns developed on the day. That’s why we’ve taken the unusual step of making our premium digital brand, Storm’s Piccadilly Circus site available on the day.
She added that “using this iconic site will offer a level of fame that will take the Do It Day campaigns to new heights – bring it on!”
Clear Channel has created some innovative advertising campaigns using its One Piccadilly screen such as it British Airwaves ad, which was triggered whenever a British Airwaves aircraft flew overhead. An animated character would then walk across the screen, point to where the sky plane was in the sky at that moment in time and name the flight and where it was coming from. The ad received over 350 million worldwide views and featured in Cannes Lions Grand Prix 2014
On Plan It Day leading brands such as Unilever, Visa, Shell, and IBM will come together to outline some challenges which they will look to solve on Do It Day in an infeasibly short amount of time using the combined brainpower of marketers from brands, agencies, media owners and tech suppliers.
Plan It Day will take place in London on 24 September and in New York on 1 October with Plan it Day taking place on 2 November.