Corbis, the Bill Gates company which owns 100 million images and more than 800,000 video clips, is pairing up with contextual ad targeting firm NetSeer to launch a global programmatic platform that will allow advertisers to programmatically target and buy in-image ad content and allow publishers to monetize their photos and videos.
Both companies said the platform will improve user experience by providing relevant, context-sensitive ads directly in line with content.
Gary Shenk, CEO of Corbis, said: “For in-image advertising to make sense for major brands, it needs to deliver sufficient scale, and to align precisely with the rest of their marketing strategies. With the Corbis - NetSeer partnership, brands and advertisers finally have access to the same delivery, tracking and measurement tools for in-image ads that they apply to their existing display, social, mobile and online video campaigns.”
Brian Kroski, chief digital officer at American Media Inc., which owns tabloids including National Inquirer and fitness brands such as Men’s Fitness, said the partnership has allowed the publisher to maximize monetization of its photo content.
“Before selecting NetSeer-Corbis, we carefully compared the alternatives and the results we’ve seen have been great: Our RPM’s are higher, our fill rates are excellent, and we are attracting higher quality advertisers. All in all, the companies' offering significantly improved our revenues,” he said.
According to American Media Inc., its digital properties reach more than 49 million unique visitors and more than 343 million page views monthly.