Wall Street Journal revamps print & digital editions in Europe & Asia
The Wall Street Journal is mounting an aggressive push for international growth with the launch of expanded print and digital editions in Asia and Europe.
This will see existing compact editions replaced with 50 per cent more content with a broadsheet format mirroring that of the US edition, ensuring that the paper is globally consistent in style and sections.
Distributed Monday to Friday the paper will concentrate on key cities with regionally relevant content curated for each edition with all content made available via expanded regional iPad and Android editions.
Content will include coverage of business, finance, economics, politics and technology with expanded commentary and analysis from columnists.
Gerard Baker, editor-in-chief of The Wall Street Journal said: “Global expansion of The Wall Street Journal is central to the success of our enterprise. Our new global editions will cater to the needs of a rapidly growing audience of readers who are demanding trusted content and insight about business matters, coupled with an indispensable source of news on U.S. politics and the economy.
"While the new global Journal will enhance the print offering to readers around the world, it will also help introduce many more readers to the rich, real-time platforms for our global journalism on digital devices.”
To promote the new launches celebratory events are planned for Singapore and Paris this week, kicking off a series of events in select cities through 2016.