Read our new manifesto

Did you miss the deadline?

There’s still time, request your extension

The Drum

Ebay celebrates 20th birthday with Thames cake PR stunt

EBay has ferried a birthday cake down the Thames to celebrate its two decade anniversary.

The PR stunt culminates as part of the e-commerce giant’s month-long birthday bash.

Setting sail in Stratford, the six-metre-tall cake travelled up the Thames and back again before lighting up the night sky on Friday (11 September).

Featuring 20 candles, the cake was sadly inedible.

In an additional social media push from the brand, eBay encouraged Twitter users to tweet their dream birthday wish – to be in with a chance of winning it.