Ebay celebrates 20th birthday with Thames cake PR stunt
EBay has ferried a birthday cake down the Thames to celebrate its two decade anniversary.
The PR stunt culminates as part of the e-commerce giant’s month-long birthday bash.
Thanks for being part of our big day, if you spotted our cake please share the pictures using #eBay20 https://t.co/sDN1uFNVcs
— eBay.co.uk (@eBay_UK) September 11, 2015
Setting sail in Stratford, the six-metre-tall cake travelled up the Thames and back again before lighting up the night sky on Friday (11 September).
Thanks for being part of our big day, if you spotted our Birthday cake please share the pictures using #eBay20 pic.twitter.com/FqW7QFj7KP
— eBay.co.uk (@eBay_UK) September 10, 2015
Featuring 20 candles, the cake was sadly inedible.
Remember to try and blow out the candles on the Thames today #eBay20 pic.twitter.com/Cp0r3nId43
— eBay.co.uk (@eBay_UK) September 10, 2015
In an additional social media push from the brand, eBay encouraged Twitter users to tweet their dream birthday wish – to be in with a chance of winning it.
Last chance to tweet an eBay link to your dream Birthday wish with #eBay20, for a chance to win it. pic.twitter.com/9ub23MVJME
— eBay.co.uk (@eBay_UK) September 10, 2015