Johnston Press advertising reach extends following deal with Sky to use AdSmart
Sky has announced that it will extend its advertising partnership with Johnson Press, including the use of its AdSmart technology, following a successful 12 month trial.
The new three year deal will allow Johnston Press to use Sky AdSmart which tailors TV advertising according to a household’s location and profile.
Johnston has already used AdSmart in two of its local markets and now the new deal will allow it to use the product throughout the whole of Scotland and England.
Sky’s AdSmart has proven hugely successful, allowing small and medium-sized businesses to reach relevant audiences on a huge platform. Over 2,000 campaigns across 500 advertisers have used the service, which can target audiences to the first two letters of a postcode, since its launch in 2014.
Chief executive of Johnson press Ashley Highfield said the new deal was a “testament to the strength of the relationships we have with small and medium-sized businesses across our regions and the powerful product Sky AdSmart is”. He added that being able to offer customers the chance to advertise on television to a “local, relevant Sky audience is a hugely attractive proposition and further enhances our attractive multimedia advertising offering".
Jamie West, Deputy managing director of Sky Media described Sky AdSmart as a “phenomenal success” since its launch with “hundreds of local businesses benefiting from the unrivalled power of TV advertising”. He added that Sky was pleased to be opening up the opportunity to more and more small and medium-sized businesses.