Scotch whisky brand Ballantine’s has unveiled a specially-crafted glass that can be used in zero gravity, along with a batch of whisky blended to account for the way people’s taste buds change in space.
To promote the development Havas Work Club has stepped up to create a dramatic film narrated by James Cosmo of Game of Thrones fame, continuing the brand’s ‘Stay True’ ethos.
The campaign follows hot on the heels of fellow whisky brand Arberg’s efforts to go into space which kicked off last September.
Agency: Havas Work Club
Film Production: Partizan (USA)
Director: Thomas Hilland