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By Gillian West, Social media manager

September 11, 2015 | 1 min read

Scotch whisky brand Ballantine’s has unveiled a specially-crafted glass that can be used in zero gravity, along with a batch of whisky blended to account for the way people’s taste buds change in space.

To promote the development Havas Work Club has stepped up to create a dramatic film narrated by James Cosmo of Game of Thrones fame, continuing the brand’s ‘Stay True’ ethos.

The campaign follows hot on the heels of fellow whisky brand Arberg’s efforts to go into space which kicked off last September.

Credits

Agency: Havas Work Club

Film Production: Partizan (USA)

Director: Thomas Hilland

Ad of the Day Havas Ballantine's

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