By Minda Smiley | Reporter

September 10, 2015 | 2 min read

Amazon rival Jet.com, which launched this summer, tried to grab consumer attention yesterday by creating amusing video clips based off of what’s inside a person’s shopping cart that were then sent to each shopper via email.

Created by SS+K, the real-time campaign called ‘#JetSpree’ was part of the online retailer’s effort to position itself as an innovative company as it continues to ramp up its advertising efforts. Earlier this week, the retailer rolled out a video created by R/GA that showed people’s heads exploding after seeing the savings they can get at Jet.com

For the ‘#JetSpree’ campaign, anyone shopping on Jet.com on Wednesday 9 September was asked if they’d like to submit the items in their cart for a chance to have video made about what they’ve bought.

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The creative team then picked carts that had interesting or funny items in them – for example, one had body wash, paper napkins and cheddar cheese - and created the videos on the spot with a team that included comedy writer Steve Young, an improv troupe, and a yodeler.

One featured a barbershop quartet singing about a man named Gerald’s bike purchases while another employed a ‘morning pig’ to celebrate someone’s purchase of a coffee maker.

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