Ad of the Day: Forza 6 - A history of racing

Today’s clever ad of the day comes courtesy of Xbox and Forza 6 Motorsport.

In the commercial we see one of the Forza cars race through video game history, passing Pro Am, Pole Position, Chase HQ and Outrun before smashing into the new game.

The campaign aims to show how every pixel and line of code has been leading up to this, with the dreams of racing gamers from the last 40 years or so finally realised in shining HD.

Credits

Agency: Twofifteen McCann

Chief Creative Officer: Scott Duchon

Creative: Ezra Paulekas, Mat Bunnell

Senior Producer: Brandon Romer

TV Producer: Sarah Sweeney

Film Production: Arts & Sciences (USA)

Director: Michael Spiccia (Blink)

Executive Producer: Mal Ward, Marc Marrie

Photography: Claudio Miranda

Editing House: Rock Paper Scissors

VFX: A52 (Los Angeles)

Sound Design: Brian Emrich

Audio Mix: Lime Studios (Santa Monica)

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