Today’s clever ad of the day comes courtesy of Xbox and Forza 6 Motorsport.
In the commercial we see one of the Forza cars race through video game history, passing Pro Am, Pole Position, Chase HQ and Outrun before smashing into the new game.
The campaign aims to show how every pixel and line of code has been leading up to this, with the dreams of racing gamers from the last 40 years or so finally realised in shining HD.
Agency: Twofifteen McCann
Chief Creative Officer: Scott Duchon
Creative: Ezra Paulekas, Mat Bunnell
Senior Producer: Brandon Romer
TV Producer: Sarah Sweeney
Film Production: Arts & Sciences (USA)
Director: Michael Spiccia (Blink)
Executive Producer: Mal Ward, Marc Marrie
Photography: Claudio Miranda
Editing House: Rock Paper Scissors
VFX: A52 (Los Angeles)
Sound Design: Brian Emrich
Audio Mix: Lime Studios (Santa Monica)