Vitamin and nutrition company NBTY names Droga5 as agency of record


By Minda Smiley, Reporter

September 9, 2015 | 2 min read

NBTY, global manufacturer of brands including Nature’s Bounty and Pure Protein, has chosen Droga5 as its branding and creative agency of record.

Droga5 will be tasked with developing strategic and creative marketing campaigns across several of the company’s brands.

The health and wellness company is also consolidating its brands for marketing efforts, and integrated executions are expected to roll out in 2016 with television, print, digital, and social elements.

André Branch, chief marketing officer at NBTY, said: “Our partnership with Droga5 will allow NBTY to access world-class capability in new marketing disciplines while leveraging internal expertise. We are building an integrated team that will allow for authentic delivery of our brand messages and engagement with our consumers in a contemporary way.”

Earlier this year, NRG Energy appointed Droga5 as its agency of record. Other clients include Georgia-Pacific, Prudential, and Under Armour.


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