Mobile dating app Tinder has expanded its swiping options beyond the left and right spectrum of attraction and rejection with the implementation of a ‘super like’ feature.
If you’re one of the many people nostalgically longing for a resurgence of a digital currency indicating affection such as the loves once distributed by Bebo, Tinder is looking to grab your attention by rolling out a ‘super like’ allocations to users.
Much like Bebo hearts, users will the able to bestow ‘super likes’ upon potential partners upping the ante on the site with an upwards swipe. Debuting today (Wednesday 9 September) in Australia before a global roll-out, swipers will receive only one token a day making them all the more valuable.
Sean Rad, chief executive of Tinder, said: “Because they’re so limited in number, a Super Like, or a 'swipe up', sends a more powerful signal, conveying an especially high level of interest. People like to know that someone finds them special, and we think this will lead to even better matches.
“In this and future product releases we’re focused on maintaining the incredible fun of the Tinder community while providing our users with better tools for making great connections.”
The new feature was also publicised with a video featuring supermodel Erin Heatherton.
Earlier this year The Drum’s Jen Faull discussed with Rad how Tinder will roll-out video after “figuring out the right way to do it for users”.