Seth Solomons boomerangs back to Wunderman as North America CEO
Seth Solomons is to make a triumphant return to Wunderman as its North America CEO, resuming an association with the digital and direct marketing agency which saw him serve as account director from 1992 to 2000.
Based in New York Solomons will lead 2,200 North American employees across 43 offices and report directly to CEO Mark Read.
Read said: “Throughout his career, Seth has demonstrated an unwavering commitment to clients, providing them with insight-driven ideas,” said Mark. “He brings a high energy level and a strong perspective on the value and power of creativity and data.”
Solomons joins Wunderman from R/GA where he latterly serves as US president, supporting clients including Samsung, L’Oreal Paris, Nike and Verizon. He said: “I decided to return to Wunderman because it’s an exciting point in time in the evolution of a great agency. Mark has assembled a very strong team. There is depth at every level and I am proud to be a part of Wunderman once again.”
Solomons sits on the advisory board of the S.I. Newhouse School of Public Communications and has a wealth of experience in advertising, media, integrated marketing and technology.