Brewdog Ad Petition

Petitioner bemoaning ‘transphobic’ Brewdog ad disappointed with brewery’s response


By John McCarthy | Opinion editor

September 9, 2015 | 2 min read

The individual behind a petition calling for Scottish craft beer firm Brewdog to pull a “transphobic” ad has said the brand’s response statement “misses the point”.

Following a backlash culimating in a critical petition breaching 8,000 signatures, BrewDog co-founder James Watt told The Drum that “it’s a shame that some people have taken offence,” adding “we have a history of supporting and championing the LGBT community, and will continue doing so.”

Responding to the statement - neither an apology or concession - petition author Beth Granter, said: “The response from Brewdog is disappointing and misses the point. It shows that they are not listening to the voices of LGBTQ people and sex workers - many of whom have signed the petition against the video - and whom do not feel that the video is 'in the spirit of fun'.

"They are clearly mocking marginalised groups of people and that's just bad business. By saying 'don't make us do this', and 'I'd need a bath afterwards' BrewDog's campaign is at the very least feeding into transphobic and anti-sex worker attitudes."

She concluded: "Intent is not the point. Plain and simple - BrewDog's campaign is offensive and insulting to trans women and sex workers - and BrewDog needs to apologise and pull the video now."

To date, the #DontMakeUsDoThis remains live on Youtube.

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