The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec


By John Glenday | Reporter

September 9, 2015 | 1 min read

Fruit drink brand Oasis has extended its ‘O Refreshing Stuff’ campaign with a new TV spot and outdoor advertising drive to coincide with the tail end of summer.

The TV ad premiered on Monday and dovetails with three tongue-in-cheek out of home ads that aim to draw new consumers to the Coca=Cola owned drink by offering a refreshingly honest take on advertising.

Oasis senior brand manager, Natalie Whitehead-Farr, said: “Through the campaign we want to poke a bit of fun at modern day life and put the honest Oasis lens to the world around us. The latest instalment features a refreshing Oasis take on modern day advertising and we hope it brings a smile to consumers’ faces.”

The ads were created by The Corner.