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Mumbrella banned from Spikes Asia amidst concern over Cannes Lions judging


By John Glenday | Reporter

September 9, 2015 | 1 min read

Organisers of Spikes Asia and Cannes Lions have banned Australian media and marketing platform Mumbrella from attending a Festival of Creativity in Singapore, apparently in an attempt to gain publicity for the event.

Spikes Asia, Mumbrella

An email which appears to have been sent to Mumbrella by mistake read: “Mate want some publicity this will get it – that mate is our only leverage point in my view.”

Mumbrella has raised concerns over the judging process at this June’s Cannes Lions awards, pointing out that a number of shortlisted and award-winning entries appeared to be ‘scam’ advertising designed to win awards rather than meet the brief of a genuine client.

An investigation by the news site found that one ad scraped through the minimum entrance requirements by being published just once in the Rouse Hill Times, a low circulation suburban newspaper, in the week prior to the entry deadline which subsequently went head to head with a one-off Super Bowl commercial.

Cannes Lions organisers have dismissed these concerns, asserting that all entries were valid.

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