Bush releases rebrand with people at its heart
Bush, the household technology business, has completed the rolled out of a brand re-design as it aims to develop its personality.
The company enlisted Elmwood having found its previous positioning described by consumers as ‘dated’. Argos announced the rebrand of its consumer electronics business earlier this year and has finally completed the process.
In order to promote the rebrand, a campaign has also been developed to place people at its heart in order to recognise how modern families incorporate technology within their lives.
The project spanned logos, catalogue page design and packaging with the aim of adding consistency throughout the customer experience, with the new identity modified to make more of the ‘us’ within the brand name.
Alastair Chalmers, senior brand manager at Bush, claimed that its products had been part of UK households for generations: “In their work with Bush, Elmwood have refreshed our brand story and visual identity in a way that’s relevant to the modern world, but that stays respectful to our brand heritage and the needs of our customers who we’re confident will love the new look and feel.”
Two lines will make up the range; Bush and Bush Classic, with the latter set to focus on Radios, retro fridge freezers and other traditional household products.
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