Virgin Atlantic and Delta Airlines have turned to Manchester-based agency Love to create the NY-LON lounge bar at London’s O2 Arena.
Following a three-way pitch, Love was appointed by the airlines to create a luxury experience inspired by trans-Atlantic flights connecting New York and London.
Over 6,000 square feet in size the NY-LON lounge lets visitors enjoy the design and style of the two great cities with highlights including a ‘departures board’ backdrop displaying information about the day’s event at The O2 and a secret meeting room complete with ‘flying carpet table’.
“Love’s strategy was to use the space to tell our stories through the wonder of flight. We’ve achieved this by celebrating and applying our customer service, entertainment offer, design and innovation to the hospitality environment. It’s a place full of personality that’s true to us,” said Lynne Isted, senior design manager at Virgin.
Love chief executive officer, Trevor Cairns, added: “Our aim was to create a space that through its aviation-led design tells the brands’ stories but also through its function makes the most of the commercial opportunity. Of the 10 million visitors to London’s O2, only two million are attending an evening show. The rest will visit at other times so it was important to create a flexible space where both sets of audiences can enjoy the luxury of air travel, day or night, with their feet firmly on the ground.”
In the main Turbine Lounge, the aviation influence features heavily with a bespoke metallic bar inspired by the sleek lines of an aircraft engine, with a chandelier of metallic beads creating the room’s centre piece. Just as VIPs turn left on a flight to the left of the Turbine Bar is a VIP area, accessible via jet bridge, featuring four booths, each themed by a different transatlantic destination – Atlanta, London, Los Angeles and New York.
Claudia Neuhoff, Delta’s marketing communications manager, EMEA, commented: “We’re incredibly proud of the NY-LON lounge bar, which is a unique space and really pays homage to the airline industry but also to the most important route in our joint venture with Virgin Atlantic – New York to London.”
The NY-LON lounge is open seven days a week at The O2 from midday to midnight and is operated by Levy Restaurants UK.