US Creative Department: Featuring Saatchi & Saatchi, Mekanism, Y&R New York and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'
Submit your vote before Wednesday September 16 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
BBH LA & Google Play: California Sunday 'California Inspires Me: Rashida Jones'
Brand: Google Play and California Sunday
Title: California Inspires Me: Rashida Jones
Agency: BBH Los Angeles
Agency Website: http://www.bartleboglehegarty.com/losangeles/
Executive Creative Director: Pelle Sjoenell
Creative Director: Josh Webman
Creative Director: Peter Albores
Design Director: Florencio Zavala
Associate Creative Director: Kristian Grove Moller
Additional Credits: Business Director: Derek McCarty
Account Lead: Raquel Castro
California Sunday
Publisher, President: Chas Edwards
Producer, "California Inspires Me": Derek Fagerstrom
Project Manager: Whitney Lynn
Front End Developer: Lyndel Thomas
Google Play
Head of N. America Marketing: Zena Arnold
Product Marketing Manager: Gareth Hornberger
Director: Jack Cunningham
Animation: Jack Cunningham, James Hatley, and Joe Sparrow
Music: Shannon Ferguson
Sound Production: Mooj Zadie
Sound Recording: Gideon Brower
Published: September 2015
Y&R New York and VML NY: Xerox 'Everybody's Talkin' at Me...'
Brand: Xerox
Title: Everybody’s Talkin' at Me…
Agencies: Y&R New York and VML New York
Agency Websites: http://www.yr.com/ and http://www.vml.com/
President: Jim Radosevic, Y&R
CCO: Leslie Sims, Y&R
Creative Director/Copywriter: Margot Owett, Y&R
Creative Director/Art Director: Fern Cohen, Y&R
Creative Director/Art Director: Aaron Frisch, Y&R
Art Director: Wendy Wen-Stadler, Y&R
Digital Creative Director: Brian Musich, VML
Associate Creative Director (Digital): Gary Baker, VML
Additional Credits: Content Producer (TV): Zamile Vilakazi, Y&R
Print Producer: Louisa Gargiulo, Y&R
Production Company: Smuggler
Director: Chris Smith
Photographer: Chris Frazer Smith
Published: August 2015
Lakuna Design: Scuttlebutt Brewing Company & KEXP 90.3FM Seattle, WA 'KEXP Transistor IPA'
Brand: Scuttlebutt Brewing Company & KEXP 90.3FM Seattle, WA
Title: KEXP Transistor IPA
Agency: Lakuna Design
Agency Website: http://www.lakunadesign.com/
Creative Director: Misi Narcizo
Art Director: Dave Narcizo
Published: September 2015
Short Rationale: "Transistor IPA is a beer created and brewed by Washington’s Scuttlebutt Brewing Company exclusively for Seattle’s KEXP radio station. KEXP is undergoing a large construction project of their new home at Seattle Center. 100% of net proceeds will be donated to the cause.
The label, packaging, and promotion for Transistor IPA were designed by Dave Narcizo, co-founder of Lakuna Design and drummer for Throwing Muses. Narcizo joined Throwing Muses in 1983 and has been an active voice on the rock music scene ever since. The Station felt it appropriate to partner with a musician on the project.
The project duration was only 6 weeks so a quick but thorough audit was conducted—by Lakuna Design—of KEXP’s visual brand history and its audience. The packaging leans on KEXP brand colors and an overall aesthetic prevalent among the Station’s broad inventory of visual messaging. Special attention was paid to including a highly visible identity placement in order to capture in-store attention of KEXP devotees."
Saatchi & Saatchi: Yoplait 'Welcome to the Land of Plenti!'
Brand: Yoplait
Title: Welcome to the Land of Plenti!
Agency: Saatchi & Saatchi
Agency Website: http://saatchi.com/en-us/
Chief Creative Officer: Jay Benjamin
Director of Design: Blake Enting
Creative Director: Johnnie Ingram
Creative Director: Iain Nevill
Copywriter: Callum Spencer
Art Director: Alfred Marks
Additional Credits: Interactive Designer: Jennifer Shepard
Senior Producer: Tina Lam
Senior Account Director: Caitlin Reynolds
Account Director: Sarah Mannion
Account Supervisor: Carly Wallace
Account Executive: Whitman Shaw
1st Avenue Machine
Director: Sophie Gateau
Director: Bob Partington
Producer: Patrick Duguid
Published: September 2015
Short Rationale: 'Welcome to the Land of Plenti!' is Yoplait's first TV spot for its new brand of Greek yogurt, Plenti. Directors Bob Partington and Sophie Gateau came together to create the ad.
Mekanism: It's On Us 'One Thing'
Brand: It's On Us
Title: One Thing
Agency: Mekanism
Agency Website: https://mekanism.com/
President/CEO: Jason Harris
Creative Director: David Horowitz
Additional Credits: Head of Production: Kati Haberstock
Senior Producer: Beth Shulman
Director, Brand Management: Caroline Moncure
Production & Edit: The Mill
Director: Paul Mitchell
Music: APM Music
Still Photography: Peter Wintersteller & Sven Boecker
Published: September 2015
Moroch: McDonald's 'Welcome back to school'
Brand: McDonald's
Title: Welcome back to school
Agency: Moroch-Dallas
Agency Website: http://www.moroch.com/
Executive Creative Director: Kevin Sutton
Creative Directors / Art Directors: David Soames, Dustin Taylor
Photographer: Mark Ross
Additional Credits: Producer: Kyle Spaulding
Project Manager: Emma Ramos
Social Media Content Specialist: Katie Bevan
Published: September 2015
BBDO New York: GE 'What's the Matter with Owen?'
Brand: GE
Title: What's the Matter with Owen?
Agency: BBDO New York
Agency Website: https://www.bbdo.com/
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director, Copywriter: Judd Counsell
Creative Director, Art Director: Anne Lac
Additional Credits: Executive Producer: George Sholley
Producer: Theresa Reyes
Global Director: Brandon Fowler
Account Director: Lindsey Cash
Account Executive: Will Langenberg
Associate Director of Interactive Production: Joe Croson
Interactive Producer: Mo Twine
Designer: Jason Merenda
Designer: Jessica Andrew
Designer: Jorge Brake
Production Company: Anonymous Content
Executive Producer: Rick Jarjoura
Line Producer: Betsy Oliver
Director: Tim Godsall
Editorial: Arcade Edit
Editor: Greg Scruton
Assistant Editor: Laurel Smoliar
Executive Producer: Sila Soyer
Producer: Joanna Hall
Sound Mix: Sonic Union
Published: September 2015
Jess Glebe Design: State Steet Honey Identity and Packaging
Brand: State Street Honey
Title: Identity and Packaging
Agency: Jess Glebe Design
Agency Website: www.jessicaglebe.com
Creative Director: Jess Glebe
Art Director: Jess Glebe
Copywriter: Caitlin Riley
Photographer: Jesse Alvarez
Printer: Fey Printing
Paper/Techniques: 60lb. Neenah Estate #9 Laid Cream Label Paper. 1 color black + Gold Foil. Hand Stamped Apiary and Date Bottled.
Published: July 2015
Short Rationale: "Never treated with chemical medications and drawing 100% from their own honeycomb, State Street Honey bees create the purest honey possible. State Street Honey is only minimally filtered, but never heated, and is packed with all the beneficial enzymes and pollen that the majority of store-bought honey lacks. Simply put, it's honest, locally sourced honey.
To capture the divine essence of State Street Honey's brand, a winged beehive was crafted, featuring an illuminant, gold halo. Like the honey it represents, both the logo and the packaging are approachable and sincere—compelling, but never ostentatious."
DNA Seattle: BECU 'Bow Wow Down to Washington'
Brand: BECU
Title: Bow Wow Down to Washington
Agency: DNA Seattle
Agency Website: http://www.dnaseattle.com/
ECD: Dan Gross
CD: Kammie McArthur
Art Director: David Matlock
Copywriter: Chris Riley
Producer: Molly Woodruff
Director: Craig Hoit
DP: Tony Ober
Editor: Kelly Vanderlinda
Sound: John Buroker
Published: September 2015
Short Rationale: To help introduce BECU's new University of Washington branded Visa card ahead of college football season, DNA Seattle created a video featuring a dog choir singing the college's fight song since its mascot is a husky.
TBWA\Chiat\Day Los Angeles: Nissan '#AltimaWeekendContest'
Brand: Nissan
Title: #AltimaWeekendContest
Agency: TBWA\Chiat\Day Los Angeles
Agency Website: http://tbwachiatdayla.com/
Chief Creative Officer: Stephen Butler
Executive Creative Director: Fabio Costio
Creative Director: Micky Coyne
Creative Director: Jason Karley
Creative Director: Chris Ribiero
Creative Director: Drew Stalker
Art Director: Chris Mizutani
Copywriter: Logan O'Brien
Additional Credits: Director of Broadcast Production: Brian O'Rourke
Director of Digital Production: Peter Bassett
Executive Digital Producer: Brian Jarmon
Senior Producer: Carrie Schaer
Producer: Aileen Baliat
Digital Producer: Charity Balk
Associate Producer: Alex Dossett
Account Director: Bonnie Schwartz
Account Director, Digital & Social: Craig Werwa
Management Supervisor: Laura Stayt
Management Supervisor, Digital & Social: Desiree Ho
Management Supervisor, Social: Kim Harris
Integrated Account Executive: Andrea Cadloni
Account Executive, Social: Kayla Bradford
Product Strategy Director: Joel Weeks
Product Strategy Manager: Andy Galvin
Product Strategy Associate Manager: Christian Uka
Product Strategy Associate Manager: Chris Ellis
Director of Digital Strategy: Rohit Thawani
Planning Director: Don Rohn
Planner: Jill DeBiase
Digital Strategist: Jonathan Carmona
Social Media Manager: Lynn Chu
Executive Business Affairs Manager: Robin Rossi
Business Affairs Manager: Joyce Pierce
Director of Traffic Operations: Dessiah Maxwell
Senior Traffic Operations Manager: Judy Brill
Traffic Operations Manager: Jarim Lynn
Production Company: Imperial Wood Pecker
Director: Simon Mcquoid
Executive Producer: Charlie Cocuzza
Line Producer: Anita Wetterstedt
Production Company (Interior): Interrogate
Director: Douglas Gautraud
Executive Producer: Jeff Miller
Line Producer: Jason Gilbert
Editorial Company: Cut + Run
Editor: Steven Gandolfi
Editor: Luc Giddens
Executive Producer: Carr Schilling
Producer: Adam Becht
Color Co: The Mill
Colorist: Adam Scott
VFX Company: Jogger
Finish Artist: Matt Trivan
Finish Artist: Shauna Prescott
Graphic Artist: Jorge Tanaka
Producer: Lynne Mannino
Published: September 2015
Hill Holliday: Bank of America 'Pillars,' 'Rock Star,' 'Studio' and 'Conference'
Brand: Bank of America
Titles: Pillars, Rock Star, Studio, and Conference
Agency: Hill Holiday
Agency Website: http://www.hhcc.com/
Chief Creative Officer: Lance Jensen
Group Creative Directors: Spencer Deadrick, Will Uronis
Associate Creative Director: Matt Rockett
Copywriter: Mark Nardi
Art Director: Matt Rockett
Additional Credits: Agency Executive Producer: Brian Gonsar
Agency Assistant Producer: Patrick Carney
Account Team: Leslee Kiley, Nancy Lehrer, Jeff Nowak, Kim Almazan, Andrew Still, Thomas Fitzpatrick, Brooke Patkin
Project Manager: Alison Baker
Planner: Linda Lewi
Business Affairs: Lenora Cushing
Production Company: GO
Director: Christopher Guest
Managing Director: Gary Rose
Cinematographer: Anthony Hardwick
Producer: Mark Hyatt
Editorial: Jump LA
Editor: Patrick Griffin
Post Producer: Caroline O’Sullivan
Executive Post Producer: Betsy Beale
Post Production: Brickyard VFX
Executive Post Producer: Ellen Schmitt
Type Design/Animation: Blind, Inc.
Type Design/Animation Head of Production: Amy Knerl
Telecine: Tom Poole at Company3
Audio Mixer: Mike Secher/Brian Heidebrecht at Soundtrack Boston
Voice Over: Will Arnett
Published: September 2015
McGarryBowen: Central Park Conservancy 'Proposal'
Brand: Central Park Conservancy
Title: Proposal
Agency: McGarryBowen New York
Agency Website: http://www.mcgarrybowen.com/en
Chief Creative Officer: Mark Koelfgen
Group Creative Director: Craig Cimmino
Creative Director / Copywriter: Malaika Danovitz
Associate Creative Director / Art Director: Jody Zorn, Jessica Terlizzi
Associate Creative Director / Copywriter: Jessica Zalaznick
Senior Art Director: Erik Jansen
Additional Credits: Production Company: Click 3X
Director: Daniel Powell
Producers: Dan Fried, Xiaomi Qu
Executive Producer: Megan Kelly
Published: August 2015