US Creative Department: Featuring Saatchi & Saatchi, Mekanism, Y&R New York and more

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'

Submit your vote before Wednesday September 16 to guarantee your vote has been counted.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

BBH LA & Google Play: California Sunday 'California Inspires Me: Rashida Jones'

Brand: Google Play and California Sunday

Title: California Inspires Me: Rashida Jones

Agency: BBH Los Angeles

Agency Website:

Executive Creative Director: Pelle Sjoenell

Creative Director: Josh Webman

Creative Director: Peter Albores

Design Director: Florencio Zavala

Associate Creative Director: Kristian Grove Moller

Additional Credits: Business Director: Derek McCarty

Account Lead: Raquel Castro

California Sunday

Publisher, President: Chas Edwards

Producer, "California Inspires Me": Derek Fagerstrom

Project Manager: Whitney Lynn

Front End Developer: Lyndel Thomas

Google Play

Head of N. America Marketing: Zena Arnold

Product Marketing Manager: Gareth Hornberger

Director: Jack Cunningham

Animation: Jack Cunningham, James Hatley, and Joe Sparrow

Music: Shannon Ferguson

Sound Production: Mooj Zadie

Sound Recording: Gideon Brower

Published: September 2015

Y&R New York and VML NY: Xerox 'Everybody's Talkin' at Me...'

Brand: Xerox

Title: Everybody’s Talkin' at Me…

Agencies: Y&R New York and VML New York

Agency Websites: and

President: Jim Radosevic, Y&R

CCO: Leslie Sims, Y&R

Creative Director/Copywriter: Margot Owett, Y&R

Creative Director/Art Director: Fern Cohen, Y&R

Creative Director/Art Director: Aaron Frisch, Y&R

Art Director: Wendy Wen-Stadler, Y&R

Digital Creative Director: Brian Musich, VML

Associate Creative Director (Digital): Gary Baker, VML

Additional Credits: Content Producer (TV): Zamile Vilakazi, Y&R

Print Producer: Louisa Gargiulo, Y&R

Production Company: Smuggler

Director: Chris Smith

Photographer: Chris Frazer Smith

Published: August 2015

Lakuna Design: Scuttlebutt Brewing Company & KEXP 90.3FM Seattle, WA 'KEXP Transistor IPA'

Brand: Scuttlebutt Brewing Company & KEXP 90.3FM Seattle, WA

Title: KEXP Transistor IPA

Agency: Lakuna Design

Agency Website:

Creative Director: Misi Narcizo

Art Director: Dave Narcizo

Published: September 2015

Short Rationale: "Transistor IPA is a beer created and brewed by Washington’s Scuttlebutt Brewing Company exclusively for Seattle’s KEXP radio station. KEXP is undergoing a large construction project of their new home at Seattle Center. 100% of net proceeds will be donated to the cause.

The label, packaging, and promotion for Transistor IPA were designed by Dave Narcizo, co-founder of Lakuna Design and drummer for Throwing Muses. Narcizo joined Throwing Muses in 1983 and has been an active voice on the rock music scene ever since. The Station felt it appropriate to partner with a musician on the project.

The project duration was only 6 weeks so a quick but thorough audit was conducted—by Lakuna Design—of KEXP’s visual brand history and its audience. The packaging leans on KEXP brand colors and an overall aesthetic prevalent among the Station’s broad inventory of visual messaging. Special attention was paid to including a highly visible identity placement in order to capture in-store attention of KEXP devotees."

Saatchi & Saatchi: Yoplait 'Welcome to the Land of Plenti!'

Brand: Yoplait

Title: Welcome to the Land of Plenti!

Agency: Saatchi & Saatchi

Agency Website:

Chief Creative Officer: Jay Benjamin

Director of Design: Blake Enting

Creative Director: Johnnie Ingram

Creative Director: Iain Nevill

Copywriter: Callum Spencer

Art Director: Alfred Marks

Additional Credits: Interactive Designer: Jennifer Shepard

Senior Producer: Tina Lam

Senior Account Director: Caitlin Reynolds

Account Director: Sarah Mannion

Account Supervisor: Carly Wallace

Account Executive: Whitman Shaw

1st Avenue Machine

Director: Sophie Gateau

Director: Bob Partington

Producer: Patrick Duguid

Published: September 2015

Short Rationale: 'Welcome to the Land of Plenti!' is Yoplait's first TV spot for its new brand of Greek yogurt, Plenti. Directors Bob Partington and Sophie Gateau came together to create the ad.

Mekanism: It's On Us 'One Thing'

Brand: It's On Us

Title: One Thing

Agency: Mekanism

Agency Website:

President/CEO: Jason Harris

Creative Director: David Horowitz

Additional Credits: Head of Production: Kati Haberstock

Senior Producer: Beth Shulman

Director, Brand Management: Caroline Moncure

Production & Edit: The Mill

Director: Paul Mitchell

Music: APM Music

Still Photography: Peter Wintersteller & Sven Boecker

Published: September 2015

Moroch: McDonald's 'Welcome back to school'

Brand: McDonald's

Title: Welcome back to school

Agency: Moroch-Dallas

Agency Website:

Executive Creative Director: Kevin Sutton

Creative Directors / Art Directors: David Soames, Dustin Taylor

Photographer: Mark Ross

Additional Credits: Producer: Kyle Spaulding

Project Manager: Emma Ramos

Social Media Content Specialist: Katie Bevan

Published: September 2015

BBDO New York: GE 'What's the Matter with Owen?'

Brand: GE

Title: What's the Matter with Owen?

Agency: BBDO New York

Agency Website:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Michael Aimette

Creative Director, Copywriter: Judd Counsell

Creative Director, Art Director: Anne Lac

Additional Credits: Executive Producer: George Sholley

Producer: Theresa Reyes

Global Director: Brandon Fowler

Account Director: Lindsey Cash

Account Executive: Will Langenberg

Associate Director of Interactive Production: Joe Croson

Interactive Producer: Mo Twine

Designer: Jason Merenda

Designer: Jessica Andrew

Designer: Jorge Brake

Production Company: Anonymous Content

Executive Producer: Rick Jarjoura

Line Producer: Betsy Oliver

Director: Tim Godsall

Editorial: Arcade Edit

Editor: Greg Scruton

Assistant Editor: Laurel Smoliar

Executive Producer: Sila Soyer

Producer: Joanna Hall

Sound Mix: Sonic Union

Published: September 2015

Jess Glebe Design: State Steet Honey Identity and Packaging

Brand: State Street Honey

Title: Identity and Packaging

Agency: Jess Glebe Design

Agency Website:

Creative Director: Jess Glebe

Art Director: Jess Glebe

Copywriter: Caitlin Riley

Photographer: Jesse Alvarez

Printer: Fey Printing

Paper/Techniques: 60lb. Neenah Estate #9 Laid Cream Label Paper. 1 color black + Gold Foil. Hand Stamped Apiary and Date Bottled.

Published: July 2015

Short Rationale: "Never treated with chemical medications and drawing 100% from their own honeycomb, State Street Honey bees create the purest honey possible. State Street Honey is only minimally filtered, but never heated, and is packed with all the beneficial enzymes and pollen that the majority of store-bought honey lacks. Simply put, it's honest, locally sourced honey.

To capture the divine essence of State Street Honey's brand, a winged beehive was crafted, featuring an illuminant, gold halo. Like the honey it represents, both the logo and the packaging are approachable and sincere—compelling, but never ostentatious."

DNA Seattle: BECU 'Bow Wow Down to Washington'

Brand: BECU

Title: Bow Wow Down to Washington

Agency: DNA Seattle

Agency Website:

ECD: Dan Gross

CD: Kammie McArthur

Art Director: David Matlock

Copywriter: Chris Riley

Producer: Molly Woodruff

Director: Craig Hoit

DP: Tony Ober

Editor: Kelly Vanderlinda

Sound: John Buroker

Published: September 2015

Short Rationale: To help introduce BECU's new University of Washington branded Visa card ahead of college football season, DNA Seattle created a video featuring a dog choir singing the college's fight song since its mascot is a husky.

TBWA\Chiat\Day Los Angeles: Nissan '#AltimaWeekendContest'

Brand: Nissan

Title: #AltimaWeekendContest

Agency: TBWA\Chiat\Day Los Angeles

Agency Website:

Chief Creative Officer: Stephen Butler

Executive Creative Director: Fabio Costio

Creative Director: Micky Coyne

Creative Director: Jason Karley

Creative Director: Chris Ribiero

Creative Director: Drew Stalker

Art Director: Chris Mizutani

Copywriter: Logan O'Brien

Additional Credits: Director of Broadcast Production: Brian O'Rourke

Director of Digital Production: Peter Bassett

Executive Digital Producer: Brian Jarmon

Senior Producer: Carrie Schaer

Producer: Aileen Baliat

Digital Producer: Charity Balk

Associate Producer: Alex Dossett

Account Director: Bonnie Schwartz

Account Director, Digital & Social: Craig Werwa

Management Supervisor: Laura Stayt

Management Supervisor, Digital & Social: Desiree Ho

Management Supervisor, Social: Kim Harris

Integrated Account Executive: Andrea Cadloni

Account Executive, Social: Kayla Bradford

Product Strategy Director: Joel Weeks

Product Strategy Manager: Andy Galvin

Product Strategy Associate Manager: Christian Uka

Product Strategy Associate Manager: Chris Ellis

Director of Digital Strategy: Rohit Thawani

Planning Director: Don Rohn

Planner: Jill DeBiase

Digital Strategist: Jonathan Carmona

Social Media Manager: Lynn Chu

Executive Business Affairs Manager: Robin Rossi

Business Affairs Manager: Joyce Pierce

Director of Traffic Operations: Dessiah Maxwell

Senior Traffic Operations Manager: Judy Brill

Traffic Operations Manager: Jarim Lynn

Production Company: Imperial Wood Pecker

Director: Simon Mcquoid

Executive Producer: Charlie Cocuzza

Line Producer: Anita Wetterstedt

Production Company (Interior): Interrogate

Director: Douglas Gautraud

Executive Producer: Jeff Miller

Line Producer: Jason Gilbert

Editorial Company: Cut + Run

Editor: Steven Gandolfi

Editor: Luc Giddens

Executive Producer: Carr Schilling

Producer: Adam Becht

Color Co: The Mill

Colorist: Adam Scott

VFX Company: Jogger

Finish Artist: Matt Trivan

Finish Artist: Shauna Prescott

Graphic Artist: Jorge Tanaka

Producer: Lynne Mannino

Published: September 2015

Hill Holliday: Bank of America 'Pillars,' 'Rock Star,' 'Studio' and 'Conference'

Brand: Bank of America

Titles: Pillars, Rock Star, Studio, and Conference

Agency: Hill Holiday

Agency Website:

Chief Creative Officer: Lance Jensen

Group Creative Directors: Spencer Deadrick, Will Uronis

Associate Creative Director: Matt Rockett

Copywriter: Mark Nardi

Art Director: Matt Rockett

Additional Credits: Agency Executive Producer: Brian Gonsar

Agency Assistant Producer: Patrick Carney

Account Team: Leslee Kiley, Nancy Lehrer, Jeff Nowak, Kim Almazan, Andrew Still, Thomas Fitzpatrick, Brooke Patkin

Project Manager: Alison Baker

Planner: Linda Lewi

Business Affairs: Lenora Cushing

Production Company: GO

Director: Christopher Guest

Managing Director: Gary Rose

Cinematographer: Anthony Hardwick

Producer: Mark Hyatt

Editorial: Jump LA

Editor: Patrick Griffin

Post Producer: Caroline O’Sullivan

Executive Post Producer: Betsy Beale

Post Production: Brickyard VFX

Executive Post Producer: Ellen Schmitt

Type Design/Animation: Blind, Inc.

Type Design/Animation Head of Production: Amy Knerl

Telecine: Tom Poole at Company3

Audio Mixer: Mike Secher/Brian Heidebrecht at Soundtrack Boston

Voice Over: Will Arnett

Published: September 2015

McGarryBowen: Central Park Conservancy 'Proposal'

Brand: Central Park Conservancy

Title: Proposal

Agency: McGarryBowen New York

Agency Website:

Chief Creative Officer: Mark Koelfgen

Group Creative Director: Craig Cimmino

Creative Director / Copywriter: Malaika Danovitz

Associate Creative Director / Art Director: Jody Zorn, Jessica Terlizzi

Associate Creative Director / Copywriter: Jessica Zalaznick

Senior Art Director: Erik Jansen

Additional Credits: Production Company: Click 3X

Director: Daniel Powell

Producers: Dan Fried, Xiaomi Qu

Executive Producer: Megan Kelly

Published: August 2015

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