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14 - 18 June

Hear me out: the future of creative is sound

Imogen Watson

senior reporter, creative

Dr. Rupy Aujla

founder

Jack Preston

director of Acast creative, UK+ & US

Olverum turns to SomeOne to re-invigorate pack design as it looks to attract premium customers

Bath Oil brand Olverum, which has a history dating back to the 1930s, has engaged SomeOne to help update its packaging which has not been touched for several years.

Originating from the House of Monchhof in Traben-Trarbach, West Germany, wine merchant Franz O. Klein developed Olverum after taking a liking to fragrance of the House of Monchhof’s health farm.

Now under private ownership and distributed by The Orange Square Company, SomeOne has been charged with bringing the packaging up to the same standard of the product as it looks to develop its premium customer base.

The brand’s outdated, albeit striking, original design (above) has been replaced with a watercolour illustration by Flora Douville to reflect the natural colour of the bath oil and its rich pine fragrance.

For the bottle itself, simple, clear typography was deliberately designed as to not detract from the unique colour of the product, making it a classical addition to the bath-side.

Olverum is available to purchase from Harvey Nichols at independent chemists.