We have covered extensively the success of last week's MTV VMAs. It was the most tweeted non-sports show in the U.S. since Nielsen began tracking the statistic in 2011. It was also wildly successful across pretty much every other digital platfom.
According to our analytics partner Canvs, of the 7,520,457 total emotional reactions on Twitter last week, the VMAs accounted for a whopping 5,266,112 (70%) of them. Also drawing attention was the first and second rounds of the U.S. Open and the season finales of Mr. Robot and Hannibal.
Below, additional VMAs stats followed by an infographic:
- Over 430,000 reactions specifically mentioned Kanye West’s run for presidency, or 8% of total reactions to the 2015 MTV Video Music Awards.
- 16,968 reactions to the VMAs made a comment about Miley Cyrus’s outfits. 44% of which expressed crazy and 29% expressed hate.
- Miley Cyrus and Kanye West were the top drivers of VMA conversation, together inspiring 1,764,311 reactions.
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Reaction source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions.
Reaction benchmarks based on Canvs data as of 1/1/14.
Tweet source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.