16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
9 Apr 10:00 BST / 05:00 EST

Time to ditch the pitch?

Chris Sutcliffe
Editor at The Drum Network
Julie Cohen
Chief Executive Officer at Across The Pond
Bridey Lipscombe
Managing Director and Co-founder at Cult LDN

Ben & Jerry’s demands climate change action with new ‘Save Our Swirled’ flavour

Ben & Jerry’s has lined up a new ice cream devoted to the brand’s environmental awareness campaign ‘Save Our Swirled’.

The ice cream product of the same name boasts hints of marshmallow, raspberry, blackberry and chocolate and will be available at retailers later in October.

The campaign urges consumers to demand the formation of policies to combat climate change at the Paris climate summit later this year via a petition on Avaaz.

As the “socially conscious” ice cream brand looks to lower its carbon footprint, the new flavour variant will raise awareness of the wider campaign.

Ed Shepherd, social mission manager at Ben & Jerry’s, said: “Ben & Jerry’s has a rich heritage of campaigning for climate change, and through launching Save Our Swirled we hope to encourage our fans to join us in calling on leaders around the world to support the transition to 100 per cent clean energy.

“Save Our Swirled offers consumers an exciting and unique flavour that can be enjoyed as a tasty treat this winter.”

To date, over 2.8m people have signed the Avaaz petition calling for for action against man-made climate change.

The ‘Save our Swirled’ campaign previously saw a Tesla car dish out ice cream in California and a bike-powered London film festival among other things.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.