Ad of the Day: Android - Swim Dem Crew
This accomplished ad for Android highlights the work of London's Swim Dem Crew in encouraging would-be swimmers to take the plunge. To the rousing sound of Rag 'n' Bone Man's "Wolves", one man's journey from injured runner to dauntless swimmer is told in engaging fashion as the Android operating system is neatly shown playing a key role in recording and promoting his newfound passion.
Android's animated ads have previously delivered the OS's "be together, not the same" message in charming fashion, but this real world treatment lends the sentiment extra weight. Through punchy editing and an astute choice of music, there's a real sense of dynamism to this film.
The project at the heart of the ad is also a fitting selection. Each swimmer has a different reason for joining - rehabilitation, a new pastime, or to push themselves to the next level - yet they're all united by the same enthusiasm.
Credits
Agency: Adam&EveDDB
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Creative Director: Tim Vance, Paul Knott
Art Director: Christopher Bowsher
Copywriter: Frances Leach
Additional Credits: Agency Producer: Cara Geraghty
Planner: Will Grundy
Media Agency: OMD
Media Planner: Jonny Barker
Production Company: Pulse
Production Company Producer: Arlene McGann
Director: Ben Newman
DOP: Steve Annis
Editor: Tom Grove-Carter (Trim)
Post Production: Electric Theatre Company
Post Producer: Arianna Maniscalco
VFX Supervisor: Giles Cheetham
Colourist: Aubrey Woodiwiss
Graphics Supervisor: Rob Rae (Motion Cult)
Audio Post Production: Sam Ashwell (750mph)
Soundtrack name and composer: Rag N Bone Man ft. Stig of the Dump – Wolves
Today's ad of the day is brought to you in association with David Reviews.