Twitter restructures product development team in an ongoing push for new users

Twitter has promoted Jeff Seibert, who has been running the company's developer business, to head its consumer product offering as part of a wider shakeup of its product development business.

Reporting to senior vice president Kevin Weil, Seibert was granted the role by interim chief executive Jack Dorsey. Twitter's senior vice president Kevin Weil will lead all product development, including ad products, developer products as well as features like Vine and Pericscope. Despite this, Seibert's promotion gives him oversight of Twitter's core product offering.

Senior director of engineering Rich Paret will handle Twitter's developer products.

Twitter confirmed the appointment to Re/Code in a statement from Weil: “We’re lucky to have a number of strong product minds at Twitter and I couldn’t be more excited to have Jeff on my team focused on the core Twitter experience.”

Seibert was heavily involved in the launch of Twitter’s Fabric development tools and will likely have his work cut out ahead of the impeding unveiling of real-time tweet aggregation service Lightening.

The firm is also reportedly homing in on a new chief marketing officer to replace Anthony Noto who has held the role for three months.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.