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Future of TV VMAs MTV

MTV needed this year’s VMAs to be wildly successful. Good thing it was


By Adam Flomenbaum | Co-Executive Editor

September 3, 2015 | 3 min read

MTV reported yesterday that Sunday night’s VMAs has generated more than 73 million “views” across platforms.

Views include watching video across linear TV, and the MTV App, and social platforms including Facebook and Twitter. Through Tuesday (September 1) the VMAs had recorded 41 million videos streams – up 55% over last year – across MTV’s digital platforms, Twitter, and Facebook.

As we wrote about on Tuesday, the VMAs was the most tweeted-about show since Nielsen Social began tracking such metrics in 2011.

Below, additional numbers from MTV’s record-setting night:

MTV Digital: attracted 19 million total visits, up 23% over 2014. Streams to the MTV App increased 643% over 2014. (Omniture 8.30.15-9.1.15 vs. 8.24.14-8.16.14)

Vine: The 2015 MTV VMAs generated more than 100 million loops on Vine. (Vine, 8.30.15)

Instagram: The 2015 MTV VMAs generated 64 million interactions on Instagram. (Instagram, 8.30.15)

Facebook: 16 million people had 39 million Facebook interactions related to the 2015 MTV VMAs. (Facebook, 8.30.15)

Twitter: 2.2 million people sent 21.4 million Tweets about the 2015 MTV VMAs. Nearly 11.8 million people saw those Tweets a total of 676 million times.

VMA tweets grew 69% year-over-year. The most Tweeted minute occurred at 10:49 p.m. with 247,525 Tweets following Kanye West’s announcement that he was running for President. (Nielsen Social, 8.30.15 vs. 8.24.14)

YouTube: The 2015 MTV VMAs generated 2.1 million views on YouTube. (YouTube Analytics, 8.30.15 – 8.31.15)

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Future of TV VMAs MTV

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