Brand Vine Chart: Serena Williams secures the top spot for the US Open
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
The US Open stole the top spot thanks to a video of Serena Williams practicing her serve. The tennis champion brought the event's total loop count up to 2.5m.
At number two was Everton FC. The club's clip of new signing Aaron Lennon revealing his jersey number saw a week-on-week loop tally boost of 94 per cent.
And a tongue-in-cheek Vine of Burger King's new Fiery Chicken Fries earned the fast-food chain third place.
Game, Rimmel London and Walkers Crisps also made it in to the chart this week.