Brand Vine Chart: Serena Williams secures the top spot for the US Open


By Rebecca Stewart | Trends Editor

September 3, 2015 | 1 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

The US Open stole the top spot thanks to a video of Serena Williams practicing her serve. The tennis champion brought the event's total loop count up to 2.5m.

At number two was Everton FC. The club's clip of new signing Aaron Lennon revealing his jersey number saw a week-on-week loop tally boost of 94 per cent.

And a tongue-in-cheek Vine of Burger King's new Fiery Chicken Fries earned the fast-food chain third place.

Game, Rimmel London and Walkers Crisps also made it in to the chart this week.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Vine Chart


Industry insights

View all
Add your own content +