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Weber Shandwick Manchester appoints Sally Fairclough as group account director

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By Michael Feeley | Founder and chief exec

September 2, 2015 | 2 min read

Weber Shandwick Manchester has announced the appointment of Sally Fairclough as group account director following the growth of its consumer offering over the summer.

Sally Fairclough of Weber Shandwick Manchester.

Sally will manage the day to day running of the 10-strong consumer marketing team and will focus on delivering strategic campaigns for Princes Group, the leading importer of canned food in the UK and the third largest soft drinks manufacturer. She will also be responsible for implementing a collaborative PR campaign for North Wales, working across projects for Conwy, Isle of Anglesey and North East Wales.

She brings over 15 years of commercial experience to the role having worked both client and agency side for a variety of businesses and high profile brands including Iceland, Marriott Hotels, Bacardi, Barnardo’s and Jose Cuervo. Her previous role was with Beattie Communications as client services director.

Jo Leah, managing director of Weber Shandwick Manchester and chair of English regions and Wales, said: “Sally’s experience of working on some of the UK’s best loved brands will be a significant asset to our consumer marketing division. Following a string of client wins in the last three months, we are growing our consumer offering, which includes brands such as Aldi, PZ Cussons and Beaverbrooks.”

Sally will report to director Anna Varley Jones who oversees the consumer division and is responsible for growth and driving collaboration across Weber Shandwick’s global offices.

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Weber Shandwick Manchester

WHAT WE BELIEVE We believe passionately in the power of Ideas that Grow. Ideas have driven change throughout history, but Ideas that Grow live into today’s world; they aren’t static or dictated. They are based on a brutally simple, incontrovertible truth. They are shareable, personalised, passed on, travelling and living in all channels with their own momentum. They are continuously engaging, driving passions, shaping attitudes and changing habits.

WHAT WE DO A full service global engagement and communications agency, we build and protect brand and company reputations; we create movements that change attitudes and behaviour and we help transform businesses and bottom lines.

An engagement world puts a premium on the best creative ideas and we have the best people.  Best in their sector, best in their discipline, but most of all best at joining it all up...because that’s how our world works. As a joined up full-service firm, we understand the complexity of driving conversation and engagement in a world where the lines are blurred and the threats aren’t easy to predict.

Whatever our many specialisms, at the heart we are storytellers.  And in a world where you no longer control the channel or even the message, these stories have to be coherent, come in multiple forms and have their own momentum.  So we are not just storytellers, we are designers, builders, directors and conversation starters. 

STRATEGIC ENGAGEMENT Many agencies talk about engagement but few actually fully understand what drives it and what it is that causes audiences to engage with brands, businesses, issues and causes.

From working with neuroscientists, psychologists and anthropologists to better understand the Science of Engagement; to ground-breaking workshops, research techniques and perspectives, we are dedicated to applying the latest, cutting edge thinking to unearth the compelling insights and strategies to build engagement campaigns for an engagement era. 

BRINGING IDEAS TO LIFE Audiences today demand a greater degree of experience through their interactions with brands. Gone are the days when you can broadcast a message and expect an audience to listen or care. Today it’s building engaging experiences that matters – either through content, digital platforms, gaming, live events and a host of other mediums – that draw an audience into your brand, help them experience your value and promise and become advocates through then sharing that experience with others.

To do this we built Creation. Creation is our full-scale, creative production business and exists to help our clients bring ideas to life. We produce the assets that make ideas engaging and allow a brand or organisation to interact with an audience in a deeper, more memorable and more rewarding way.

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