Weber Shandwick Manchester has announced the appointment of Sally Fairclough as group account director following the growth of its consumer offering over the summer.
Sally will manage the day to day running of the 10-strong consumer marketing team and will focus on delivering strategic campaigns for Princes Group, the leading importer of canned food in the UK and the third largest soft drinks manufacturer. She will also be responsible for implementing a collaborative PR campaign for North Wales, working across projects for Conwy, Isle of Anglesey and North East Wales.
She brings over 15 years of commercial experience to the role having worked both client and agency side for a variety of businesses and high profile brands including Iceland, Marriott Hotels, Bacardi, Barnardo’s and Jose Cuervo. Her previous role was with Beattie Communications as client services director.
Jo Leah, managing director of Weber Shandwick Manchester and chair of English regions and Wales, said: “Sally’s experience of working on some of the UK’s best loved brands will be a significant asset to our consumer marketing division. Following a string of client wins in the last three months, we are growing our consumer offering, which includes brands such as Aldi, PZ Cussons and Beaverbrooks.”
Sally will report to director Anna Varley Jones who oversees the consumer division and is responsible for growth and driving collaboration across Weber Shandwick’s global offices.