US Creative Department: Featuring Grey New York, 72andSunny, Pitch and more

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'

Submit your vote before Wednesday September 9 to guarantee your vote has been counted.

To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

72andSunny: Truth 'It's A Trap'

Brand: Truth

Title: It's A Trap

Agency: 72andSunny

Agency Website: https://www.72andsunny.com/

Chief Creative Officer: Glenn Cole

Group Creative Director: Justin Hooper

Group Creative Director: Mick DiMaria

Lead Designer: Allbriton Robbins

Lead Writer: Beau Unruh

Writer: Rebecca Ullman

Designer: Brianna Lohr

Additional Credits: Group Strategy Director: Matt Johnson

Strategy Director: Kasia Molenda

Strategist: Luke Yun

Jr Strategist: Alexandra Mathieu

Group Brand Director: Judson Whigham

Brand Director: Max Kislevitz

Brand Manager: Everette Cooke

Brand Manager: Chelsea Gilroy

Director of Film Production: Sam Baerwald

Executive Film Producer: Dan Ruth

Senior Film Producer: Andrew Tucci

Film Producer: Thomas Martin

Business Affairs Director: Amy Jacobsen

Business Affairs Coordinator: Ryan Alls

Production Company: MJZ

Director: The Perlorian Brothers

Director of Photography: Xavier Grobet

Executive Producer: Eriks Krumins

Line Producer: Helen Hollien

Editorial: HutchCo Technologies

Editor: Jim Hutchins

Assistant Editor: Patrick O’Leary

Producer: Jane Hutchins

Visual FX: Moving Picture Company

VFX Supervisor: Vincent Blin

Producer: Ryan Hancocks

Color: Beach House

Colorist: Mike Pethal

Producer: Denise Brown

Audio: Eleven

Audio Engineer: Jeff Payne

Producer: Dawn Redman

Music: “Flies” | Zeds Dead & LOUDPVCK and “Chido” | Noy & Jordan James

Published: August 2015

BSSP: DraftKings 'Welcome To The Big Time'

Brand: DraftKings

Title: Welcome To The Big Time

Agency: BSSP

Agency Website: http://bssp.com/

Executive Creative Director: John Butler

Creative Director: Lyle Yetman

Creative Director: Mark Krajan

Associate Creative Director: Chris Toffoli

Additional Credits: Senior Producer: Lori Pisani

Account Director: Cristiano Alburitel

Strategic Planner: Lenny Karpal

Director, MJZ: Craig Gillespie

Editorial: Arcade Edit - Will Hasell and Nick Rondeau

Post Production: Timber

Music: Human

Published: August 2015

Havas Worldwide Chicago: Reynolds Wrap 'Endless Table'

Brand: Reynolds

Title: Endless Table

Agency: Havas Worldwide Chicago

Agency Website: http://chi.havasworldwide.com/

Chief Creative Officer: Jason Peterson

Group Creative Director: Ecole Weinstein

Creative Director: Shelby Georgis

Copywriter: Matt Bush

Junior Copywriter: Ellie Brzezenski

Art Director: Katie Rogers

Additional Credits: Co-Head of Production, N.A.: David Evans

Producer: Jordan Sider

Business Affairs Manager: Bonnie Hamilton

Group Account Director: Lisa Evia

Account Director: Kevin Passolt

St. Project Manager: Matt Hartwig

Account Executive: Christina Banuelos / Caitlin Kennedy

Havas Media: Vanessa Watts, SVP Strategy Director

Production Company: Studio 6 CHI / Dan Goldberg Photography

Photographers: Chris Hainey / Craig Hensel / Ryan Chun / Dan Goldberg

Producer: Jordan Sider (Studio 6 CHI) / Nicole Gomez (Dan Goldberg Photography)

Editorial Company: Studio 6 CHI

Editor: Kelsey Moher

Post-Producer: Jordan Sider

Colorist: Nolo – Elliot Rudmann

Music Composer, Company: Marmoset / Premium Beat / Bryan Lee Brown

Published: August 2015

Short Rationale: Reynolds Wrap has created an 'Instagram Cookbook' that features seasonal recipes targeted towards digitally savvy moms looking for easy-to-make meals. The Reynolds Instagram page will now feature an 'endless table' made up of 21 different images stitched together to make one seamless photo. Users can click on one of the 21 dishes to delve deeper into a sub-account that will provide a recipe with step-by-step directions and photos of the plate. The themes will vary week to week, ranging from fall to Halloween to holiday.

Grey New York: 9/11 Day Organization 'Born on 9/11'

Brand: 9/11 Day Organization

Title: Born on 9/11

Agency: Grey NY

Agency Website: http://grey.com/global

Chief Creative Officer: Andreas Dahlqvist

Executive Creative Director: Linda Mummiani, Caitlin Ewing

Art Director: Carla Johnson

Associate Creative Director: Kim Healy

Additional Credits: Project Manager: Liz Vaughan

Agency Producer: Judi Nierman

Production Company (Location): Bodega Studios

Prod. Co. Executive Producer: Clint Goldman

Director: Adam Reid

Director Of Photography: Adam Reid

Editor: Rock Paper Scissors

Editor: Parker Whipple

Producer: Mike Tockman

Exec. Producer: Eve Kornblum

Music Producer: Ben Dorenfeld

Audio Engineer TV: Matt Baker

Audio Engineer + Sound Design Radio: Blast- Joe O'connell

Principal Talent: Hillary O’Neill

Account Team: Partner: Jason Kahner

SVP/Account Director: Tara Cosentino

Account Executive: Jillian Kettler

Strategy Director: Peri Shaplow

Director/Social Media: Laura Chavoen

Social Strategist: Olga Zakharenko

Published: August 2015

Short Rationale: Ahead of the 14th anniversary of 9/11, nonprofit 9/11 Day Organization launched an integrated ad campaign with its pro bono agency Grey NY. The campaign asks Americans to do good deeds for others this 9/11 to pay tribute to those who lost their lives that day.

The spot aims to convey the inspiration and hope generated by the more than 13,000 children who were born on September 11, 2001. Featuring Hillary O'Neill, who was born at 2 pm that day, the ad shows how she hopes to make a positive difference in the world. In addition to TV, the campaign also includes radio PSAs, social media components, print, and out-of-home elements.

Interact: Sound Tea Brand Refresh

Brand: Sound

Title: Sound Tea Brand Refresh

Agency: Interact

Agency Website: www.interactonshelf.com

Published: July 2015

Short Rationale: "Interact partnered with SodTerra, now SOUND, to lead a rebrand which consisted of a new name, brand identity and packaging. The objective was simple, make waves within the ready-to-drink category. SOUND sparkling tea, breaks the stereotype that unsweetened beverages can't taste good. It combines the functional benefits of organic brewed tea with the refreshing bite of sparkling water infused with botanicals, extracts and flavors while ensuring it was free of any sweeteners or preservatives. Think of it as a carbonated soft drink without the catch.

The name SOUND is inspired by the product’s sound ingredients as well as its consumer’s desire for a sound body and mind. The packaging draws inspiration from life’s daily rhythms and interactions. The metallic accents, which communicate low calorie to consumers in the soda/diet soda category, embody actual sound waves through reflectivity. Meanwhile the logos disruption of the label further symbolizing Sound’s desired effect on the category."

Droga5: Under Armour 'Rule Yourself'

Brand: Under Armour

Title: Rule Yourself

Agency: Droga5 NY

Agency Website: http://droga5.com/

Creative Chairman: David Droga

Chief Executive Officer: Sarah Thompson

Chief Creative Officer: Ted Royer

Creative Director: Alexander Nowak; Felix Richter

Copywriter: Sergio Alonso

Art Director: Sebastian Piacentini

Junior Art Director: Max Friedman

Junior Art Director: Vignesh Seshadri

Junior Copywriter: Kathryn Kvas

Additional Credits: Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer: Bill Berg

Associate Broadcast Producer: Samuel Marx

Global Chief Strategy Officer: Jonny Bauer

Head of Strategy: Chet Gulland

Group Strategy Director: Harry Roman

Senior Brand Strategist: Candice Chen

Junior Strategist: Isaiah Brown

Head of Communications Strategy: Colleen Leddy

Sr. Communications Strategist: Hillary Heath

Group Account Director: Julian Cheevers

Account Director: Brian D’Entremont

Account Manager: Lucy Santilli

Associate Account Manager: Scott Bubis

Project Managers: Monique Lavie, Courtney Kosup

Production Company: RESET

Director/DP: Wally Pfister

Managing Director: Dave Morrison

Executive Producer: Jeff McDougall

Producer: James Graves

Editorial: Stitch

Editor: Andy McGraw

Assistant Editor: Vanessa Yuille

Executive Producer: Mila Davis

Head of Production: Meagen Carroll

Post Production: The Mill

Sr. Exec Producer / Head of Production: Sean Costelloe

Senior Producer: Nirad Bugs Russell

VFX Supervisor / Joint Head of 2D: Gavin Wellsman

VFX Supervisor / Lead Flame: Nathan Kane

VFX Supervisor: Wyatt Savarese

VFX Supervisor: Hitesh Patel

Lead Flame: Ilia Mokhtareizadeh

CG Massive: Cole Clark

CG Massive: Edward Hick

CG Artist: Katie Schiffer

CG Artist: Corey Langelotti

CG Artist: Eric Lane

Colorist: Fergus McCall

Original Music "Stephen Curry: Rule Yourself": Q Department

Sound Design: Q Department

Music: Artist: Philip Glass

Title: Einstein on the Beach - “Knee Play 1”

Rearrangement: Dunvagen Music Publishers

Sound Mix: Sonic Union

Mixer: David Papa

Published: August 2015

Pitch: San Manuel Indian Bingo & Casino 'Anthem,' 'Blackjack' and 'Slots'

Brand: San Manuel Indian Bingo & Casino

Titles: Anthem, Blackjack and Slots

Agency: Pitch

Agency Website: http://thepitchagency.com/

Chief Creative Officer: Xanthe Wells

President: Rachel Spiegelman

CFO/COO: Pej Sabet

Art Director: David Dubois

Senior Copywriter: Jake Matthews

Additional Credits: Director of Broadcast Production: Julie Salik

Production Coordinator: Nick Phillips

Group Account Director: Dave Foster

Account Director: Audrey Jersin

Management Supervisor: Tyler Lesch

Sound Mixing

Post Production Company: Bicep Productions

Executive Producer/Post: Esther Gonzalez

Mixer: Luis Rosario

Production Company: Gentleman Scholar

Directors: William Campbell & Will Johnson

Executive Producer: Lindsay Bodanza

Head of Production: Rachel Kaminek

Line Producer: Rich Kaylor

DP: Craig Kief

Production Designer: Carl Swanberg

Post Production Company: Gentleman Scholar

Creative Directors: William Campbell & Will Johnson

Art Director: Jordan Lyle

CG Supervisor: Tim Hayward

2D Lead: Tommy Wooh

Producer: Nate Occhipinti

Flame Artist: Paul Heagney, Federico Saccone, Renee Tymn

Editor: Erik Barnes

SLOTS

Designer: Sarah Beth Hulver, Paul Kim, James Levy

CG Generalist: Ben Grangereau, Robert Kim, Johnny Lum

FX Artist: Matt Johnson

3D Animation: James Lane, Sarah Wolfe

Lighting: Rafael Protti, Danny Jenson, Chris Barischoff

Compositor: Will Voss Johnson

Storyboard: Eric Yamamoto, Brad Arnold

BLACKJACK

Designer: James Levy, Janice Ahn, Daniel Uribe

CG Generalist: Ben Grangereau, Robert Kim

FX Artist: Yates Holley, Matt Johnson

3D Animation: James Lane, Sarah Wolfe

Modeling & Texture: Chris Barischoff, Andy Kim, Robert Kim, Kevin Manning

Lighting: Chris Barischoff

Compositor: Travis Button

Storyboard: Eric Yamamoto, Bryan Deloach, Frank Dellafemina

ANTHEM

Designer: Paul Kim

Matte Painting: James Levy

CG Generalist: Ryan Kaplan, Johnny Lum

FX Artist: Kunle Jegede, Yates Holley

3D Animation: James Lane

Modeling & Texture : Andy Kim, Kevin Manning, Robert Kim

Lighting: Erick Schiele

Compositor: JP Rooney, Raul Moreno, Kevin Kim, Michael Tavarez

Storyboard: Bryan Deloach

Music Production Company

Music by Elias

ECD: Vincenzo LoRusso

CD: Michael Goldstein

EP: Vicki Ordeshook

Head of Production: Katie Overcash

Published: August 2015

David&Goliath: Zico Cocunut Water 'Feel beautiful on the inside'

Brand: Zico Coconut Water

Title: Feel beautiful on the inside

Agency: David & Goliath

Agency Website: http://www.dng.com/

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Group Creative Director: Dino Spadavecchia

Associate Creative Director/Art Director: Jenn Tranbarger

Associate Creative Director/Copywriter: Anne Sanguinetti

Illustrator/Photographer: Adam Larson

Published: July 2015

Wildlife: The Walking Dead 'Road to Survival' TV Spot

Brand: The Walking Dead - Road to Survival

Title: TV Spot

Agency: Wildlife

Agency Website: http://whois.wildlife.la/

Creative Directors: Scott Friedman, Jake Friedman

Additional Credits: Executive Producer: Brandon Del Nero

Producer: Amanda Watarz

Design: Josh Harvey, Alex Mapar

CG Supervisor: Erick Schiele

Character Models: Kevin Manning, Damon Snyder

Modeling: Damon Snyder, Billy Maloney, Michael Knobelsdorf

Textures: Erick Schiele, Damon Snyder, Billy Maloney, Michael Knobelsdorf

Rigging: Damon Snyder, Michael Knobelsdorf

Animation: Michael Knobelsdorf, James Lane, Billy Maloney

Compositing: Erick Schiele, Youn Kim, Ryan Kirkwood

Look Dev/Lighting: Erick Schiele, Billy Maloney

Effects Animation: Billy Maloney

2D Animation: Omur Ozgur, Michael Knobelsdorf

Music: Edo Vanbreemen

Voiceover: Nolan North

Mix: BangZoom!

Published: August 2015

Short Rationale: To help launch ‘The Walking Dead: Road to Survival’ mobile game, digital agency Wildlife created a marketing campaign that ran across a number of social platforms and culminated in a broadcast spot. The above ad attempts to give fans a glimpse into the life-or-death world of the game. Nolan North, voice of Drake from the Uncharted series and cartoon & game veteran, recorded the voiceover of the Robert Frost poem The Road Not Taken for the video.

The Martin Agency: Total Wireless 'Introducing Latot Stroller, Stroll Into Greatness'

Brand: Total Wireless

Title: Introducing Latot Stroller, Stroll Into Greatness

Agency: The Martin Agency

Agency Website: http://www.martinagency.com/

Social: Weber Shandwick

Landing Page: PJA

Published: August 2015

Short Rationale: Cell phone provider Total Wireless has launched a cheeky digital campaign that pokes fun at the many unnecessary bells and whistles that come along with products nowadays. The no-contract, pay-as-you-go phone company aims to show consumers that it doesn’t need to use flashy jargon and gimmicks to get people to use its service.

In the above video, the Latot stroller is billed as the ‘greatest stroller known to baby’ with gadgets including a juice-box refrigerator, sandbox, and bubble machine. The ‘Total Wireless’ brand name isn’t even revealed until consumers are directed to the landing page after watching the video, as the brand hopes consumers are intrigued enough by the ad that they’ll want to keep digging.

RPA: Intuit Pop-up Restaurants

Brand: Intuit

Title: Pop-up Restaurants

Agency: RPA

Agency Website: http://www.rpa.com/

EVP, Chief Creative Officer: Joe Baratelli

SVP, Group Creative Directors: Nathan Crow, Adam Lowrey

Copywriter: Jason Barrett

Jr. Art Director: Rick Ewing

Jr. Art Director, Digital: Danielle Zeiter

Additional Credits: Sr. Strategic Planner: Alyssa Moskowitz

Program Manager: Janet Chu

Project Manager: David Price

Digital Producer: Ziv Sibony

VP Technology, Digital: Scott Westerfield

UX Lead: Lara Federoff

Associate Director, Print Production: Susan Cockrell

Account Director, Experiential: Joycie Weatheryby

Account Director: Hope Bubnar

Assistant AE: Jessi Levine

VP, Associate Media Director: Kristen Hagen

Event Production Company: Bompas & Parr

Published: August 2015

Short Rationale: RPA created accountant-only pop-up restaurants in San Francisco and Los Angeles for its client Intuit Quickbooks, where it hosted about 500 Quickbooks Online Accountant subscribers.

Called Asset, the restaurants aimed to highlight QuickBooks Online Accountant's timesaving features with menu items like 'The Cloud Cocktail,' a gin-and-tonic-infused vapor that was supposed to exlempify the convenience of working with clients in the cloud. Ahead of the openings, subscribers got save-the-date emails with some receiving hand-delivered invitations to attend an 'Asset' event with chocolates on a customized 'Clear Your Plate' branded plate.

Schafer Condon Carter: Ad Council/FEMA 'Don't Wait'

Don’t Wait. Start your plan today at Ready.gov from MultiVu Video on Vimeo.

Brand: Ad Council, FEMA and New York City Emergency Management Department

Title: Don't Wait

Agency: SCC

Agency Website: http://www.schafercondoncarter.com/

Executive Creative Director/Copywriter: Denny Hebson

Senior Art Director: Colin Smith

Senior Copywriter: Mike Brownell

Additional Credits: Account Supervisor: Julie Merkin

Senior Account Executive: Kelsey TeBockhorst

Retoucher: Melissa d’Ouville

Studio Artist: Ruben Ortiz

Studio Artist: Will Phillips

Production Supervisor: Andy Wood

Director of Digital Development: Jeff Evans

Producer: Monna O’Brien

Production Company: 3TON

Director: Leroy Koetz

Editorial House/Sound Design/Mix: STIR & Cutters

Music: Sonixphere

Radio Production/Sound Design/Mix: NoiseFloor

Photographers: Trinette & Chris

Published: September 2015

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