360i Ad Council

Non-profit Feeding America teams up with Snapchat to launch hunger-prevention ‘Spoontember’ campaign


By Minda Smiley, Reporter

September 2, 2015 | 2 min read

Non-profit food bank network Feeding America is launching a campaign that encourages supporters to take a selfie of themselves balancing a spoon on their nose along with hunger-related statistics.

Called ‘Spoontember,’ the call-to-action is part of Feeding America’s ‘hunger action month’ that aims to educate Americans that one in six people in the US are facing hunger.

In partnership with the Ad Council and agency 360i, the organization hopes the quirky social activation will get people talking about the fact that hunger is a reality for millions of Americans. It is the latest installment of the Ad Council and Feeding America's hunger preventation campaign that first launched in 2008.

To kick off ‘Spoontember,’ advocates will hand out orange spoons in Times Square on Thursday 3 September, and those who take spoon selfies will have a chance to see themselves on a giant electronic billboard.

Snapchat is donating a geo-targeted custom filter of an orange spoon that sits in the center of a user’s nose along with the ‘Hunger Action Month’ and ‘Feeding America’ logos to help spread the word.

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