Lego posts 18% sales uplift on back of Star Wars & Jurassic World lines

Lego Group has posted double digit growth across all geographic territories in its interim results for the first half of 2015, courtesy of a strong reception of product lines such as Lego Star Wars, Lego Jurassic World and Lego Technic.

As a whole the business saw sales growth of 18 per cent and revenue went up by 23 per cent, delivering turnover of 14,142m in the first half – compared with just 11,458m in the previous year.

Lego Group president and chief executive Jorgen Vig Knudstorp commented: “A strong performance across the entire product range enabled us to deliver a highly satisfactory result for the first half of 2015.

“This is especially encouraging since we compare to 2014 when The Lego® Movie™ products boosted our performance. While it is still early to estimate full year results, we expect another satisfactory result for the full year."

Chief marketing officer Julia Goldin added: “We had more than 300 different Lego sets on the market during the first half of 2015. These ranged from the heroic Ninjas of Lego Ninjago to the immaculately detailed Lego Technic mobile crane to the adventurous fantasy theme Lego Elves.

"This enables us to bring engaging products and stories into the hands of children across different ages, interests and geographies - yet all are based on the Lego system and the endless creative potential of the Lego brick.”

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