Goooaaaaalllll: Univision Deportes Fantasy scores with Liga MX fans
Late last month, Univision Deportes – the network’s sports division – launched the U.S.’s first fantasy soccer experience. The league, which is powered by Univision’s own platform, is based on games from the most-watched league in the U.S., Liga MX.
Univision is seeing great results so far:
“Since the launch of Univision Deportes Fantasy, we are seeing incredible engagement with users returning weekly at a minimum to check stats and rankings as well as to update their fantasy teams,” Daniele Grassi, Senior Director of Sports Digital for Univision, told Found Remote. “This in in line with more mature soccer fantasy games such as MLS.”
In addition to weekly prizes, the grand prize for the season is an all-expense paid trip to Miami for Premios Deportes and a spot on the 2016 Univision Deportes Fantasy talent league. This year’s talent league includes Univision Deportes on-air talent, such as Adriana Monsalve, Félix Fernández, and Rodolfo Landeros, among others.
Part of Univision Deportes’s strategy, Grassi told us, is to continue to appeal to “bilingual millennials, or, "billennials.” “With soccer being a major passion point for the highly digital and social Hispanic,” Grassi continued, “Univision Deportes Fantasy is the perfect medium for Liga MX fans to follow closely all the details about their favorite league.”
The fantasy experiencer also includes goal clips and highlights of all Liga MX top matches, allowing fantasy players to manage their teams and watch goals and highlights at the same destination.
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