F1 champion Lewis Hamilton stars in new Mercedes-Benz SUV campaign
Formula 1 World Champion Lewis Hamilton has teamed up with show jumping winner Meredith Michaels-Beerbaum; model Petra Němcová, surfer Garrett McNamara and adventurer Mike Horn to star in a TV spot plugging the full range of Mercedes Benz SUVs.
‘At Home in Every Terrain’ focusses on the all new GLE, GLE Coupé and GLC vehicles in a piece created by agency Jung von Matt and directed by Markenfilm’s William Armstrong.
Five celebrity ambassadors are depicted alongside their SUV demonstrating their own particular specialty along with the strapline ‘At home in every terrain’.
Thus Beerbaum is shown riding wild horses through a forest whilst McNamara surfs a giant wave whilst their corresponding SUV model acts as a counterpart to the lifestyle and environment of the individual.