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BHS appoints Publicis UK to integrate much needed retail brief

BHS has appointed Publicis UK to a retail and content brief to reinvigorate the British department store’s key events.

The agency was hired after a competitive pitch against a number of other leading agencies and will now deliver a bespoke piece of content due to launch later this year. Vivid Brand, the strategically-led shopper marketing agency acquired by Publicis UK earlier this year, will also be working with BHS on the identity for key trading events.

Victoria Hughes, senior marketing manager at BHS said the company was “really excited to be working with Publicis UK”on multiple platforms to help re-energise the brand.

Publicis UK’s group business director, Katie Edwards, described BHS as a “high street stalwart with a great mission and proposition” and said the agency looked forward to “supporting the brand as it continues on its trajectory by driving their customer awareness and engagement.”

The department store company has suffered in recent years, finding itself being squeezed out at either end of the high street spectrum by Primark and M&S. As part of a turnaround strategy it announced that it would outsource all its cafes and restaurants to catering group Compass.

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