Journalist and TV personality and Mail Online's current US editor-at-large, Piers Morgan, is set to speak at the IAB’s flagship Engage conference next month.
The Britain's Got Talent judge will join the IAB’s chief executive Guy Phillipson on stage at The Barbican in London on 15 October.
The theme of this year's event is ‘higher ground’, which aims to inspire marketers to raise their game and use data wisely.
Commenting on Morgan's involvement, Phillipson said: "From his early days in Fleet Street, through reality TV on both sides of the pond, and now the US editor-at-large for Mail Online, Piers Morgan has experienced the media revolution first hand.
"He's also never short of strident opinions, and I can't wait to interview him at IAB Engage."
Comedian and actor Jack Whitehall will be closing the event. Other speakers at the conference include representatives from Airbnb, Facebook, The Walt Disney Company, OMD, PwC, Yahoo and more.
More information on Engage 2015 is available here.