WWE SummerSlam, the summer finale of Teen Wolf, and the series premiere of Fear the Walking Dead, had Twitter abuzz last week.
According to our analytics partner, Canvs, SummerSlam accounted for 7% of the 2,453,881 total Twitter reactions last week. With Jon Stewart hosting, and The Undertaker defeating Brock Lesnar in the final match, 37% of reactions used “love” terms to describe the pay per view.
Below, additional insights from Canvs followed by an infographic:
· The summer finale of Teen Wolf was one of the most loved episodes of the season, second only to the season premiere.
· 15,406 reactions to the premiere of Fear the Walking Dead declared it as good, which is 5X more good reactions than the "horror" genre average.
Reaction source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions.
Reaction benchmarks based on Canvs data as of 1/1/14.
Tweet source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.