MTVs VMAs most tweeted non-sports show in US since Twitter tracking began
MTV’s Video Music Awards (VMAs) saw 2.2 million people sending 24.1 million tweets about the 2015 awards show, making it the most tweeted program since Nielsen began tracking Twitter TV conversations in 2011.
Last night’s VMA Twitter buzz saw a 69 per cent increase from last year’s 12.6 million tweets.
Since Nielsen began tracking Twitter TV ratings in October 2011, only the Super Bowl has generated more tweets than yesterday’s VMAs.
The most tweeted minute was at 10:49 pm ET, when nearly 250,000 tweets followed Kanye West’s announcement that he plans to run for president in 2020.
There were more than 47 million tweets about the VMAs globally. Nielsen tracked VMA Twitter activity three hours before and three hours after the broadcast.