Entertainment

Exclusive research: how viewers experienced the MTV VMAs across different platforms

By Natan Edelsburg | SVP

August 31, 2015 | 3 min read

The MTV VMAs took place last night and were packed with tweetable moments. Nielsen even said today that the the 2015 MTV Video Music Awards is the most Tweeted program since Nielsen Social began tracking Twitter TV activity in 2011.

MTV VMAs

The networks efforts in advance of the broadcast all seemed to pay off in what became one of the weirdest, entertaining and GIF-able awards show ever. The broadcast was also heavily complemented by second screen and social media use. Insights platform Crowdtap provided Found Remote exclusively with results from a survey on how the second screen and social media affected the 2015 VMAs.

Here are the results:

MTV VMAs

Crowdtap MTV
Crowdtap MTV VMAs
MTV VMAs Crowdtap
Crowdtap MTV VMAs
Crowdtap MTV VMAs
Crowdtap MTV VMAs

About this survey: Crowdtap polled 600+ men & women in Crowdtap community, average age 32. Polled 8/30-8/31, 2015.

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