UK news and magazine brands reach 48.6m adults across all platforms says NRS
The National Readership Survey (NRS) has found that just under 19 out of 20 UK adults consume news and magazine brands across print in digital between June 14/15.
The study found that over 48.6m people reached by the publications during the measurement period.
On a monthly basis across print, PC, mobile and tablet, it was found that 94 per cent of British adults over the age of 15 were reached by newsbrand or magazine media content.
Also discovered was that on average, mobile and tablet added 64 per cent to the individual footprints of the 26 brands measured across magazine media and newsbrands. Across all brands measured it was found that digital content such as PC, mobile and tablet, were able to add 14 per cent to the overall monthly print reach figure.
Simon Redican, chief executive of NRS, said: "The latest data shows the almost ubiquitous reach of published media, with 94 per cent of GB adults accessing our content.
"Advertisers have the opportunity to engage with 48.6m adults every month across every platform, from print and PC to mobile and tablet."
A further 83 per cent of adults were found to read print media and 72 per cent consumed material on PC or mobile.