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Business on the move: Account wins and reviews from M&C Saatchi PR, One, Three Halves and TfL

Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.

Global

Starcom & Essence

Visa has handed it's $200m global media advertising business to Starcom, while digital media agency Essence has also been appointed to support the account.

The review, one of several global reviews currently taking place this year which has placed pressure on many of the largest media networks, was called in April, putting incumbent OMD on alert.

It followed the departure of Antonia Lucio, the chief brand officer for Visa by a matter of days.

The appointment will see Starcom, which has yet to confirm the win despite a basic confirmation to The Drum by its parent company Publicis Groupe, take over the running of the account alongside Essence and Social Code in the U.S.

Cramer-Krasselt

Independent marketing and communications agency Cramer-Krasselt has been chosen by Corona's parent company Constellation Brands for its Pacifico beer and Casa Noble tequila brands.

The Chicago-based agency is already on the roster for Corona Extra and replaces Omnicom's GSD&M in handling Pacifico while Casa Noble is without an incumbent, according to Ad Age.

"Our Pacifico beer and Casa Noble tequila brands have significant upside potential for growth," said Jim Sabia, chief marketing officer at Constellation Brands, in a statement. "We've had a solid partnership with C-K over the years and look forward to continued success in raising the profile of these two high-performing brands."

BBDO

Subway has tapped BBDO NY to handle its advertising moving forward as the chain fights slumping sales and tries to distance itself from Jared Fogle, the former spokesman who recently said he would plead guilty to child porn charges.

BBDO will be tasked with strategic development and execution of the brand's broadcast and digital ads.

The sandwich chain has been broiled in controversy this summer after its longtime pitchman Jared Fogle, who famously lost weight after eating their subs, had his home raided by the Federal Bureau of Investigation (FBI) after the ex-director of his charity foundation Russell Taylor was arrested for possessing child porn.

WCRS

KP Snack’s crisp brand McCoy's, has appointed WCRS as its creative agency following a competitive three-way pitch.

The pitch process was run by intermediary Ingenuity and led by KP Snacks. Following the pitch, all advertising work for McCoy’s will be carried out by the agency.

Commenting on the win, Jeff Swan, KP Snacks’ new marketing director, said: "WCRS demonstrated an impressive combination of strategic rigour and creative firepower – we look forward to working with them to build the McCoy's brand and business."

M&C Saatchi PR

Burger restaurant chain Byron has appointed M&C Saatchi PR as its new consumer and corporate communications agency as it looks to grow the brand throughout the UK.

Tom Byng, Byron’s founder and CEO, said, “Our vision remains the same as ever – to serve consistently delicious hamburgers in beautiful, individually-designed restaurants. I’m delighted to be working with the M&C Saatchi PR team to continue our mission to bring proper hamburgers to more customers throughout the UK.”

Byron was founded by Tom Byng in 2007, with the first Byron opening on Kensington High Street in 2007. It now has 52 restaurants across the UK.

Three Halves

Three Halves Communications has been appointed by Italian sports brand Fila to lead its UK digital communications.

The appointment of Three Halves signals Fila’s intent to launch themselves into the digital age, as they set out to engage with long standing and new customers, who have previously seen one of their favourite brands lack a consistent digital presence.

Vishal Ladwa, new media director at Three Halves said: “We’ve all grown up with Fila around us, and it’s a massive name within heritage fashion, so we’re looking forward to delivering multi-platform campaigns to heighten their communications across their different product lines. We consistently deliver engagement rates of over 30 per cent and so we plan to hit the ground running with Fila.”

Transport for London

Transport for London is set to redesign the bikes in its cycle hire scheme as part of a tender for the management of project that it estimates could cost as much as £500m.

The London Cycle Hire Scheme, nicknamed Boris Bikes, is now sponsored by Santander which took over from Barclays last year.

Promoting the brief, the online advert is seeking management of operations, maintenance and the provision of spare parts of existing and new bikes.

The 63 month contract comes with an option to extend the agreement for an extra 60 months, with a budget forecast at between £50m and £500m depending on the time period.

Milk Jnr's & Kidsworks

Milk Jnr’s & Kidworks – a Manchester and London based agency specialising in kids activity packs – has been appointed by Jamie’s Italian to design, create and launch a brand new pack that will be rolled out across all 41 restaurants.

The Milk Jnr’s & Kidworks team has been briefed to create a pack that will appeal to two core age groups; three to five year olds and six to 12 year olds. The full content of the pack is currently being devised and will be fully launched in September. This will coincide with a new Jamie’s Italian menu.

The focus for the pack will be on fun, engagement and innovation and there will also be an educational element as well as activities that can be enjoyed both in the restaurants and at home.

Pavla Kopecna

UK fashion ecommerce site Fashion Bloc, which specialises in designers from Eastern Europe has chosen Pavla Kopecna Ltd to handle its PR and communications.

The agency will drive purchase intent and build recognition for both the Fashion Bloc brand and its curated line up of up and coming Eastern and Central European designers.

Pavla Kopecna will run Fashion Bloc's UK PR office and launch the brand in the UK with two events in October; a fashion debate and showcase at the London College of Fashion with a special guest speaker, and an invite only fashion bloggers event at a secret location in Shoreditch.

One

Integrated communications agency, One, has been appointed by international engineering company Alstom.

Alstom, a global leader in power generation, transmission and rail infrastructure, has chosen One to raise brand awareness ahead of the 175th anniversary of its Longsight depot, in 2017.

Jo Evans, head of marketing at Alstom, said: “As we prepare for this landmark occasion in our company’s history we’re working with One to implement a comprehensive communications ‘Alstom Up North’ campaign.”

One will also work with Alston on brand, digital, PR and social activity over the coming two years.

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