Mark Iremonger has been appointed chief executive of iCrossing UK, replacing Paul Doleman who is leaving the company to pursue interests outside of the agency space.
Iremonger joined the digital shop as chief strategy officer three years ago from Proximity BBDO, where he was head of digital and planning. In his new role he will report to chief executive and president of Hearst Magazines, Nick Brien.
Commenting on his appointment he said: “This has been an enormous 20 years for marketing communications, driven both by digital and technology, and I am delighted to be in the thick of it."
Brien added, “Iremonger has played an invaluable role in harnessing different skills to drive a competitive advantage for the agency, so I’m delighted he is stepping into the chief executive role whilst also joining our global leadership team.”
iCrossing has 17 offices around the world, and is unique in leveraging Hearst Corporation’s digital performance network, Core Audience. Its client roster includes Barclays, Coca-Cola and Lego.