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DigitasLBi promotes Nic Howell to head of creative strategy

Global marketing and tech agency DigitasLBi has promoted Nic Howell to head up its creative strategy department.

His promotion follows the announcement that former head of creative strategy, Ed Beard, is to join DigitasLBi-owned Kitcatt Nohr as CSO.

Howell, creative strategy director at DigitasLBi, began his career as a copywriter and held several client-side marketing roles for the Financial Times and Relx groups before becoming a journalist. He joined DigitasLBi in 2010 from New Media Age, where he was deputy editor.

In his new post he will lead the consultancy's diverse creative strategy team and report to Fern Miller, chief strategy and insight officer of DigitasLBi's international markets.

Of the appointment, Miller asserted: “I’m delighted to see Nic stepping into this role. His relentless pursuit of truths untold, combined with his expertise in innovation and storytelling means he has a uniquely future-fit take on what strategists can do for our clients’ brands and businesses."

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